Brand OS

Your brand, rebuilt as a system your AI can use.

Book a callSee the packages

Brand OS makes your existing brand , so your team and your AI produce on-brand work from one source.

A human stays in the loop, keeping custody of your brand.

Brand guidelines vs Brand OS.

A guidelines PDF describes the brand. Brand OS hands your team and your AI the brand itself to build from.

What you needWith Brand OSGuidelines PDF
Where the brand livesTokens, and rules in Figma that your AI reads directlyA document people are meant to remember
Across formatsOne system feeds every templateRebuilt by hand for every deck, post and page
ConsistencyBuilt in at the point of creationChecked after the fact, when someone has time
When the brand changesChange it once and the next asset followsHunt and replace across files and agencies
Who checks the outputYour team on each asset, Ótimo on the system every monthWhoever happens to be nearest
ToolsThe AI licences your team already holdsWhatever the designer has open

The same brand, before and after.

The ingredients are identical on both sides. Drag across to see what the system does with them.

acelo.
Without the systemOn Brand OS
Right: Acelo’s hero, built on their Brand OS. Left: the same page drawn without one.

Why it stays on-brand.

Two things keep the output looking and sounding like you long after the build is finished.

Built from your real brand.

Claude reads your actual , and rules straight from Figma, so every draft starts from the brand itself rather than a summary of it.

Design tokensComponentsVoice rulesFigma source

Works with the AI you already use.

Brand OS plugs into the Claude seats your team already has, and your tokens export to open formats such as , so the system travels with you.

ClaudeFigma DESIGN.mdOpen token formats

The build, in four steps.

From the brand you have to a system that builds, and none of it starts from a blank file.

Bring the brand

Bring your guidelines, your working files, or both. If there is no brand yet, we build one with you first.

  • Guidelines, Figma files and live assets gathered
  • Strategy and positioning reviewed
  • Gaps and inconsistencies flagged
  • Scope agreed: Foundation, Core or Enterprise

Start from our house system

Your brand is mapped onto a template refined across hundreds of and twenty-six years of brand work, so the budget goes on your brand rather than scaffolding.

  • Colour, type and spacing as
  • Core built in Figma
  • Template kit for the formats you use most
  • Naming the AI can follow

Wire it to Claude

Tokens, components and a , connected through and a .

  • Brand Context Pack written
  • Claude Skill packaged
  • Live MCP connection to the Figma source
  • Token exports, including

Hand it over

Your team learns to generate and review, with the checklists and the playbook to run it day to day.

  • Hands-on team session
  • Review checklist for your approvers
  • Playbook for day-to-day use

Keeping it current after that is Brand OS Care. See how the monthly loop runs →

What's inside.

A complete, : the brand itself, the , the templates for the formats you make most, and the wiring that lets Claude use all of it.

The brand

Brand Foundation

Strategy, voice and visual identity, captured as the base every asset is built from.

In Figma

Tokens and components

Colour, type and spacing as design tokens, and a full component library built from them.

In Figma

Template kit

Presentation masters, social sets, documents and campaign layouts, built from those same components so every format starts on-brand.

Voice and rules

Brand Context Pack

Voice, visual and compliance rules in one structured brief, packaged as a .

For Claude

Live MCP Connection

Claude reads the real straight from the Figma source through , so nothing is pasted in or out of date.

Is this a fit?

Be honest with yourself

You may not need us if

  • You have a lead with the time to structure the brand and keep it maintained.
  • You only need the occasional asset, and a well-briefed freelancer already covers it.
  • Your team is comfortable setting up and running open-source AI design tools on its own.
Where we earn our fee

Brand OS is a fit if

  • Your team makes more on-brand work than it can check by hand.
  • Nobody has the time to build the system properly or keep it current.
  • You want a person accountable for what the AI puts out.
  • You work in a field where claims need sign-off before they ship.
Book a call

Ready to scope it? Compare the Brand OS packages →

Ready to scope your build?

A short call to agree the right tier for your brand, and a live look at the Brand OS in action.

Book a call

Questions about the build.

Which AI tools does it work with?
It's built around Claude connected to Figma through the . Your also export to open formats, including , so the system isn't locked to a single tool and can travel with you.
Can we keep using our existing brand platform?
Yes. Ótimo is Figma-native and tool-agnostic: your tokens export to open formats, so we can deliver on top of whatever platform you already use, Frontify, Corebook or similar, rather than locking you into a new one. The goal is to make your brand genuinely good as a system, wherever it lives.
How long does it take?
Roughly: a Focused Audit takes about a week and an Enterprise Audit about two, a Foundation build is one to two weeks, a Core build is five to eight weeks, and an Enterprise build runs eight to twelve weeks or more.
What do you need from us to get started?
Not much: access to your existing brand assets (or a conversation about creating one), your Figma workspace, and a little time from whoever owns the brand. We handle the systematising, the tokens, the AI wiring and the setup, so you don't need anyone technical on your side.

Plenty more on ownership, data and pricing.

See all questions