Human taste, machine speed

The brand book your AI generates from.

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Built in Figma and Claude Reviewed by people Works with the AI you already use 26 years of brand craft

We turn your brand into a living system your team and AI can generate from, so everything you ship stays unmistakably yours.

Your team is small.
The demand for on-brand work isn't.

Today that means making every asset by hand, then policing it. Ótimo turns your brand into a system your team and AI generate from, so on-brand is the default and a lean team ships like a big one.

Common challenges
  • A small team making more on-brand work than it can check
  • A growing backlog of decks, social and campaign assets
  • Launches waiting on a production queue
  • The brand drifting across channels, regions and agencies
  • More output needed without more headcount
  • AI already in use, with nothing keeping it on-brand

Brand OS

The living, AI-readable layer for your brand.

Explore Brand OS

A human stays in the loop, keeping custody of your brand.

One brand system, with people in the loop.

Your brand becomes a system Claude generates from, and a person decides what ships.

01
Your team

Brief it

Ask for what you need in plain words, or start from one of your templates.

Claude
02
Claude

Generate

Claude drafts from your , and voice rules, so the first version already looks like you.

ClaudeFigma
03
A person decides

Review

Someone on your team approves it, edits it or sends it back. Anything making a regulated claim gets a named sign-off.

Figma
04
Your team

Ship

Export in the format the channel needs and publish.

Figma
05
Ótimo, monthly

Review and refine

Each month we review what the system made, turn your team's edits into rules, update the tokens and the , and test again.

ClaudeFigma

Claude takes the brief and drafts it, reading your brand straight from Figma, where it lives as machine-readable tokens and components. Figma holds that brand from the draft through to the file you ship, and every month after.

Ótimo set up, build and review the system. Your team approves the work.See both loops

Same brand, with and without a system.

The ingredients are identical on both sides. Drag across to see what the system does with them.

acelo.
Without the systemOn Brand OS
Right: Acelo’s hero, built on their Brand OS. Left: the same page drawn without one.

The impact we build for.

Four targets every Brand OS build is set against, from the first brief to the monthly Care check-in.

Faster marketing launches
1.5x
Lower cost than hiring in-house
40%
More consistent brand execution
2x
Less backlog for internal teams
45%

Targets for Brand OS builds, measured from the first projects.

This is for you if…
You're always making new work Someone clearly owns the brand You ship faster than design can review AI is already in your workflow Your guidelines live in a PDF nobody opens

Start with an AI Readiness Audit.

See exactly where AI pays off across your brand. A costed, ranked answer in a week, at no charge.

AI Readiness Audit

Free normally €2,500 · 1 week

Not sure where AI pays off yet? Get a costed answer first.

Book a call
What you get
  • 1 interview
  • 1 workflow mapped
  • 3–5 opportunities, ranked
  • Business case for the top 1–2
  • Mini roadmap
  • Live walkthrough

Ready for the full build? Check out the Brand OS packages →

Design craft, plus real AI fluency.

Most "AI help" comes from engineers who can't design, or consultants who don't know the tools. Ótimo sits in the rare middle, and it shows in the work.

Our Partners

Here are some of the brands we've had the privilege to collaborate with.

Questions, answered.

Will AI replace my design team?
No. The system takes the repetitive production off their plate so your designers spend their time on the work only people can do. A person still polishes the hero pieces and signs off anything that makes a regulated claim.
What if we don't have a brand yet?
Then we create one. Brand OS works whether your brand already exists and needs systematising, or needs building from scratch. Which path you're on is set during scoping.
Does the AI actually stay on-brand?
It generates on-brand by construction. Claude reads your real and rules straight from the Figma source, so consistency is the default rather than something to police. Expect around 80% of everyday assets on-brand in minutes, with a person polishing the rest.
What don't you automate?
The thinking. Brand strategy and positioning, logo and identity creation, naming, and the big creative calls stay with people, because they need taste, judgement and a point of view a machine doesn't have. What we automate is the repetitive production downstream of those decisions: the decks, social, email and everyday assets that simply need to be on-brand and out the door. The system is only ever as good as the brand and the thinking behind it, and that part is human.
Where does the human stay in the loop?
Throughout. A person owns the brand strategy and the system's setup, reviews and polishes the hero pieces, and signs off anything that makes a regulated or high-stakes claim before it ships. The AI handles the volume; a human keeps custody of the brand, deciding what's good enough to carry your name. You're never handing the brand to a machine, you're giving your team a faster way to make more of it, on-brand.
How is this different from using ChatGPT or Midjourney with our guidelines?
Pasting your guidelines into a chatbot gives it a copy of your brand, and that copy drifts the moment anything changes. Ótimo wires the AI to the live source instead: Claude reads your real tokens and rules straight from Figma through the , so it generates from the actual brand, not a summary of it. Most of the quality also comes from building the system properly in the first place, the AI is only ever as good as the brand behind it.
Who owns the brand system?
You do. The Figma file, the tokens, the and the all live in your workspace. Brand OS Care keeps them in sync as the brand evolves; it never holds them hostage.
What does the AI actually see?
Only what a task needs: your tokens, your voice rules and the brief, sent through your organisation's own Claude account. We only connect the tools you've approved.

Plenty more where these came from, from how it works to what you own.

Find out more