@font-face{font-family:'Inter';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/inter-latin-opsz-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Inter';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/inter-latin-ext-opsz-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Geist';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/geist-latin-wght-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Geist';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/geist-latin-ext-wght-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Geist Mono';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/geist-mono-latin-wght-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Geist Mono';font-style:normal;font-display:swap;font-weight:100 900;src:url(/assets/fonts/geist-mono-latin-ext-wght-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:300;src:url(/assets/fonts/poppins-latin-300-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:300;src:url(/assets/fonts/poppins-latin-ext-300-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:400;src:url(/assets/fonts/poppins-latin-400-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:400;src:url(/assets/fonts/poppins-latin-ext-400-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:500;src:url(/assets/fonts/poppins-latin-500-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:500;src:url(/assets/fonts/poppins-latin-ext-500-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:600;src:url(/assets/fonts/poppins-latin-600-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:600;src:url(/assets/fonts/poppins-latin-ext-600-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:700;src:url(/assets/fonts/poppins-latin-700-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-display:swap;font-weight:700;src:url(/assets/fonts/poppins-latin-ext-700-normal.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}

  :root{
    --paper:#ffffff; --bg:#f7f5f2; --ink:#1b1b1b; --muted:#5f5f5f; --faint:#6b6b6b;
    --line:#e6e6e6; --line-2:#eeeeee; --grey:#ededed; --grey-2:#efece7;
    --accent:#1b1b1b; --accent-soft:#ededed;
    --display:'Inter',system-ui,sans-serif;
    --sans:'Inter',system-ui,sans-serif;
    --mono:'Inter',system-ui,sans-serif;
    --maxw:1920px;
    /* ---- vertical spacing scale (one system, one vw curve) ----
       --space-section : top & bottom padding of every standard section (.sec-pad)
       --space-cluster : tighter rhythm inside the intro (hero / work strip / opening statement)
       --space-header  : a section's header to its content (grids, cards, steps)
       --space-footer  : the one intentional exception, extra room above the footer wordmark */
    --space-section:clamp(80px,7vw,128px);
    --space-cluster:clamp(36px,4vw,64px);
    --space-header:clamp(44px,4.6vw,72px);
    --space-footer:clamp(96px,10vw,160px);
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{background:var(--bg);color:var(--ink);font-family:var(--sans);line-height:1.6;-webkit-font-smoothing:antialiased;}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(28px,5vw,96px);}
  a{color:inherit;text-decoration:none;}
  section{border-top:none;}
  section[id]{scroll-margin-top:clamp(72px,6vw,96px);}

  /* floating work collage: matches otimostudio.com/work */
  .collage{position:relative;padding:0;overflow:hidden;}
  @media(min-width:821px){.collage{padding:clamp(72px,8vw,148px) 0;}}
  .collage .cap{display:block;text-align:center;margin-bottom:clamp(26px,3vw,48px);font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);}
  .collage-row{display:flex;justify-content:center;align-items:flex-start;gap:clamp(16px,1.9vw,38px);height:clamp(460px,40vw,570px);}
  .ctile{flex:0 0 auto;overflow:hidden;background:var(--grey-2);aspect-ratio:2/3;transform:translateY(var(--ty,0px));will-change:transform;}
  .ctile img{width:100%;height:100%;object-fit:cover;display:block;}
  @keyframes collage-marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
  @media(max-width:820px){
    .collage-row{height:clamp(270px,78vw,330px);flex-wrap:nowrap;width:max-content;justify-content:flex-start;align-items:flex-start;gap:14px;animation:collage-marquee 45s linear infinite;}
    .ctile{width:clamp(140px,40vw,210px)!important;transform:translateY(calc(var(--ty,0px) * 0.45))!important;} /* keeps a lighter translateY(--ty) stagger on mobile */
    @media(prefers-reduced-motion:reduce){.collage-row{animation:none;flex-wrap:wrap;width:auto;height:auto;justify-content:center;} .ctile{transform:none!important;}}
  }

  h1,h2,h3,.display{font-family:var(--display);font-weight:800;letter-spacing:-.035em;line-height:.98;font-optical-sizing:auto;}
  .eyebrow{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);}
  .muted{color:var(--muted);}

  /* buttons */
  .btn{position:relative;display:inline-flex;align-items:center;gap:8px;font-family:var(--sans);font-size:15px;font-weight:600;border-radius:999px;padding:16px 29px;transition:.18s;border:0;cursor:pointer;}
  .btn.pri{background:var(--ink);color:var(--bg);padding-right:24px;}
  .btn.pri::after{content:"\2192";margin-left:1.4em;font-weight:500;line-height:1;transition:transform .28s cubic-bezier(.34,1.56,.64,1);}
  .btn.pri:hover{opacity:.92;}
  .btn.pri:hover::after{transform:translateX(4px);}
  .btn.ghost{background:transparent;color:var(--ink);}
  .btn.ghost:hover{background:var(--ink);color:var(--bg);}
  .btn.sm{padding:11px 22px;font-size:14px;}
  .btn.pri.sm::after{margin-left:1.1em;}
  /* animated gradient keyline on primary + ghost buttons */
  .btn.pri::before,.btn.ghost::before{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.6px;background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:300px 100%;background-repeat:repeat;-webkit-mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);-webkit-mask-composite:xor;mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);mask-composite:exclude;animation:btnKey 4.5s linear infinite;pointer-events:none;}
  @keyframes btnKey{from{background-position:0 0}to{background-position:300px 0}}
  @media(prefers-reduced-motion:reduce){.btn.pri::before,.btn.ghost::before{animation:none;}}

  /* nav */
  nav{position:sticky;top:0;z-index:50;mix-blend-mode:difference;}
  nav .row{display:flex;align-items:center;height:clamp(64px,5vw,84px);}
  .logo{font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.02em;color:#fff;}
  nav .links{display:flex;align-items:center;gap:clamp(22px,2.9vw,58px);margin-left:auto;}
  nav .links a{font-family:var(--display);font-size:14px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:#fff;white-space:nowrap;}
  nav .links a:hover{opacity:.55;}
  nav .links a.ext{margin-left:clamp(6px,1.4vw,26px);}
  nav .links a.nav-cta{background:#fff;color:#000;padding:10px 20px;border-radius:999px;font-size:13px;letter-spacing:.04em;}
  nav .links a.nav-cta:hover{opacity:.82;}
  nav .links a.ext .arw{display:inline-block;margin-left:.35em;font-weight:600;}
  .nav-toggle{display:none;margin-left:auto;background:none;border:0;padding:0;cursor:pointer;color:#fff;line-height:0;}
  .nav-toggle svg{width:26px;height:26px;display:block;}
  .nav-toggle .close-txt{display:none;font-family:var(--sans);font-size:14px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;}
  nav.nav-open .nav-toggle .bars{display:none;} nav.nav-open .nav-toggle .close-txt{display:inline;}

  /* hero */
  .hero{padding:clamp(40px,6vw,84px) 0 var(--space-cluster);text-align:center;position:relative;}
  .hero .eyebrow{display:inline-block;}
  .hero-eyebrow{display:inline-block;margin-bottom:clamp(20px,3vw,34px);font-family:var(--sans);font-size:clamp(12px,1vw,13.5px);font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--faint);}
  .hero h1{font-size:clamp(46px,8.6vw,116px);font-weight:800;letter-spacing:-.05em;line-height:.9;margin:30px auto 0;max-width:15ch;color:var(--ink);}
  .grad-word{
    background:linear-gradient(100deg,#ff5f6d,#ff9f45,#ffd23f,#3ddc84,#2ea6ff,#a066ff,#ff5f6d);
    background-size:250% 250%;
    -webkit-background-clip:text;background-clip:text;
    -webkit-text-fill-color:transparent;color:transparent;
    animation:gradShift 9s ease-in-out infinite;
  }
  .grad-dot{color:var(--ink);-webkit-text-fill-color:var(--ink);}
  .grad-word{background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:300px 100%;background-repeat:repeat;-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;animation:infFlow 4.5s linear infinite;}
  @keyframes gradShift{0%{background-position:0% 50%}50%{background-position:100% 50%}100%{background-position:0% 50%}}
  @media(prefers-reduced-motion:reduce){.grad-word{animation:none;background-position:20% 50%;}}
  .hero .lead{font-size:clamp(17px,1.5vw,21px);line-height:1.5;color:var(--muted);max-width:52ch;margin:34px auto 0;}
  .hero .cta{display:flex;gap:12px;margin-top:40px;flex-wrap:wrap;justify-content:center;}
  .hero .meta{margin-top:40px;display:flex;gap:22px;flex-wrap:wrap;justify-content:center;font-size:13px;color:var(--faint);}
  .hero .meta b{color:var(--ink);font-weight:600;}
  .hero-media{border:1px solid var(--line);border-radius:22px;background:var(--paper);aspect-ratio:16/8;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;color:var(--faint);margin-top:clamp(44px,5vw,72px);}
  .hero-media .hm-ic{width:34px;height:34px;}
  .hero-media .hm-label{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);}
  .hero-statement{margin-top:clamp(52px,6.5vw,104px);}
  .hero-statement p{font-family:var(--display);font-weight:500;font-size:clamp(22px,2.9vw,42px);line-height:1.18;letter-spacing:-.02em;color:var(--ink);max-width:36ch;margin:0 auto;text-wrap:balance;}
  .hero-statement em{font-style:normal;color:var(--faint);}
  .inf-break{display:flex;justify-content:center;padding:clamp(30px,6vw,72px) 0;}
  @media(max-width:640px){.inf-break{padding:30px 0 clamp(56px,14vw,88px);}}
  .inf-flow{display:block;width:clamp(75px,13vw,150px);aspect-ratio:197.88/90.96;}
  .inf-flow svg{display:block;width:100%;height:100%;}
  .inf-flow use{fill:none;stroke-width:44;stroke-linecap:butt;stroke-dasharray:9.860 491.736;}
  @keyframes infFlow{from{background-position:0 0}to{background-position:300px 0}}
  @keyframes infFlowY{from{background-position:0 0}to{background-position:0 300px}}
  @keyframes im0{from{stroke-dashoffset:0.000px}to{stroke-dashoffset:501.599px}}@keyframes im1{from{stroke-dashoffset:-8.360px}to{stroke-dashoffset:493.239px}}@keyframes im2{from{stroke-dashoffset:-16.720px}to{stroke-dashoffset:484.879px}}@keyframes im3{from{stroke-dashoffset:-25.080px}to{stroke-dashoffset:476.519px}}@keyframes im4{from{stroke-dashoffset:-33.440px}to{stroke-dashoffset:468.159px}}@keyframes im5{from{stroke-dashoffset:-41.800px}to{stroke-dashoffset:459.799px}}@keyframes im6{from{stroke-dashoffset:-50.160px}to{stroke-dashoffset:451.439px}}@keyframes im7{from{stroke-dashoffset:-58.520px}to{stroke-dashoffset:443.079px}}@keyframes im8{from{stroke-dashoffset:-66.880px}to{stroke-dashoffset:434.719px}}@keyframes im9{from{stroke-dashoffset:-75.240px}to{stroke-dashoffset:426.360px}}@keyframes im10{from{stroke-dashoffset:-83.600px}to{stroke-dashoffset:418.000px}}@keyframes im11{from{stroke-dashoffset:-91.960px}to{stroke-dashoffset:409.640px}}@keyframes im12{from{stroke-dashoffset:-100.320px}to{stroke-dashoffset:401.280px}}@keyframes im13{from{stroke-dashoffset:-108.680px}to{stroke-dashoffset:392.920px}}@keyframes im14{from{stroke-dashoffset:-117.040px}to{stroke-dashoffset:384.560px}}@keyframes im15{from{stroke-dashoffset:-125.400px}to{stroke-dashoffset:376.200px}}@keyframes im16{from{stroke-dashoffset:-133.760px}to{stroke-dashoffset:367.840px}}@keyframes im17{from{stroke-dashoffset:-142.120px}to{stroke-dashoffset:359.480px}}@keyframes im18{from{stroke-dashoffset:-150.480px}to{stroke-dashoffset:351.120px}}@keyframes im19{from{stroke-dashoffset:-158.840px}to{stroke-dashoffset:342.760px}}@keyframes im20{from{stroke-dashoffset:-167.200px}to{stroke-dashoffset:334.400px}}@keyframes im21{from{stroke-dashoffset:-175.560px}to{stroke-dashoffset:326.040px}}@keyframes im22{from{stroke-dashoffset:-183.920px}to{stroke-dashoffset:317.680px}}@keyframes im23{from{stroke-dashoffset:-192.280px}to{stroke-dashoffset:309.320px}}@keyframes im24{from{stroke-dashoffset:-200.640px}to{stroke-dashoffset:300.960px}}@keyframes im25{from{stroke-dashoffset:-209.000px}to{stroke-dashoffset:292.600px}}@keyframes im26{from{stroke-dashoffset:-217.360px}to{stroke-dashoffset:284.240px}}@keyframes im27{from{stroke-dashoffset:-225.720px}to{stroke-dashoffset:275.880px}}@keyframes im28{from{stroke-dashoffset:-234.080px}to{stroke-dashoffset:267.520px}}@keyframes im29{from{stroke-dashoffset:-242.440px}to{stroke-dashoffset:259.160px}}@keyframes im30{from{stroke-dashoffset:-250.800px}to{stroke-dashoffset:250.800px}}@keyframes im31{from{stroke-dashoffset:-259.160px}to{stroke-dashoffset:242.440px}}@keyframes im32{from{stroke-dashoffset:-267.520px}to{stroke-dashoffset:234.080px}}@keyframes im33{from{stroke-dashoffset:-275.880px}to{stroke-dashoffset:225.720px}}@keyframes im34{from{stroke-dashoffset:-284.240px}to{stroke-dashoffset:217.360px}}@keyframes im35{from{stroke-dashoffset:-292.600px}to{stroke-dashoffset:209.000px}}@keyframes im36{from{stroke-dashoffset:-300.960px}to{stroke-dashoffset:200.640px}}@keyframes im37{from{stroke-dashoffset:-309.320px}to{stroke-dashoffset:192.280px}}@keyframes im38{from{stroke-dashoffset:-317.680px}to{stroke-dashoffset:183.920px}}@keyframes im39{from{stroke-dashoffset:-326.040px}to{stroke-dashoffset:175.560px}}@keyframes im40{from{stroke-dashoffset:-334.400px}to{stroke-dashoffset:167.200px}}@keyframes im41{from{stroke-dashoffset:-342.760px}to{stroke-dashoffset:158.840px}}@keyframes im42{from{stroke-dashoffset:-351.120px}to{stroke-dashoffset:150.480px}}@keyframes im43{from{stroke-dashoffset:-359.480px}to{stroke-dashoffset:142.120px}}@keyframes im44{from{stroke-dashoffset:-367.840px}to{stroke-dashoffset:133.760px}}@keyframes im45{from{stroke-dashoffset:-376.200px}to{stroke-dashoffset:125.400px}}@keyframes im46{from{stroke-dashoffset:-384.560px}to{stroke-dashoffset:117.040px}}@keyframes im47{from{stroke-dashoffset:-392.920px}to{stroke-dashoffset:108.680px}}@keyframes im48{from{stroke-dashoffset:-401.280px}to{stroke-dashoffset:100.320px}}@keyframes im49{from{stroke-dashoffset:-409.640px}to{stroke-dashoffset:91.960px}}@keyframes im50{from{stroke-dashoffset:-418.000px}to{stroke-dashoffset:83.600px}}@keyframes im51{from{stroke-dashoffset:-426.360px}to{stroke-dashoffset:75.240px}}@keyframes im52{from{stroke-dashoffset:-434.719px}to{stroke-dashoffset:66.880px}}@keyframes im53{from{stroke-dashoffset:-443.079px}to{stroke-dashoffset:58.520px}}@keyframes im54{from{stroke-dashoffset:-451.439px}to{stroke-dashoffset:50.160px}}@keyframes im55{from{stroke-dashoffset:-459.799px}to{stroke-dashoffset:41.800px}}@keyframes im56{from{stroke-dashoffset:-468.159px}to{stroke-dashoffset:33.440px}}@keyframes im57{from{stroke-dashoffset:-476.519px}to{stroke-dashoffset:25.080px}}@keyframes im58{from{stroke-dashoffset:-484.879px}to{stroke-dashoffset:16.720px}}@keyframes im59{from{stroke-dashoffset:-493.239px}to{stroke-dashoffset:8.360px}}
  @media(prefers-reduced-motion:reduce){.inf-flow use,.hiw-fill,.bx-fill,.lad-fill,.grad-word{animation:none;}}
  .postwork{padding:var(--space-cluster) 0 var(--space-section);}
  .pw-statement{font-family:var(--display);font-weight:500;font-size:clamp(22px,2.9vw,42px);line-height:1.18;letter-spacing:-.02em;color:var(--ink);max-width:36ch;margin:0 auto;text-align:center;text-wrap:balance;}
  /* smooth flowing reveal */
  .tw .tw-w{white-space:nowrap;}
  .tw .tw-c{opacity:0;filter:blur(4px);transition:opacity .7s cubic-bezier(.22,.61,.36,1),filter .7s cubic-bezier(.22,.61,.36,1);}
  .tw .tw-c.on{opacity:1;filter:blur(0);}

  /* Brand OS interactive feature component */
  .bosx{display:grid;grid-template-columns:1.4fr 1fr;gap:clamp(32px,5vw,84px);align-items:center;}
  .bosx-head .eyebrow{display:block;margin-bottom:16px;}
  .bosx-head h2{font-size:clamp(30px,3.4vw,52px);letter-spacing:-.03em;line-height:1;font-weight:800;}
  .bosx-sub{font-family:var(--display);font-weight:400;font-size:clamp(19px,1.9vw,30px);line-height:1.14;letter-spacing:-.02em;color:var(--faint);margin-top:8px;max-width:none;white-space:nowrap;}
  @media(max-width:680px){.bosx-sub{white-space:normal;max-width:26ch;}}
  .bosx-head .btn{margin-top:24px;}
  .bosx-media{position:relative;margin-top:clamp(26px,3vw,42px);border-radius:16px;background:var(--paper);border:1px solid var(--line);aspect-ratio:1/1;overflow:hidden;}
  .bx-img{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;color:var(--faint);opacity:0;transition:opacity .5s ease;padding:24px;text-align:center;}
  .bx-img.show{opacity:1;}
  .bosx-media .bx-img{padding:0;}
  .bx-plate{display:block;width:100%;height:100%;background-position:center;background-size:contain;background-repeat:no-repeat;}
  @media(prefers-reduced-motion:no-preference){.bx-plate{animation:plateFloat 5.2s ease-in-out infinite;will-change:transform;}}
  @keyframes plateFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
  .bx-img .ic{width:34px;height:34px;}
  .bx-img .lb{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);}
  .bx-img .sm{font-size:12px;color:var(--faint);letter-spacing:.02em;}
  .bosx-list{display:flex;flex-direction:column;}
  .bx-item{display:flex;gap:18px;align-items:stretch;text-align:left;background:none;border:none;cursor:pointer;padding:16px 0;width:100%;font-family:inherit;color:var(--ink);}
  .bx-mark{position:relative;flex:none;width:12px;}
  .bx-dot{position:absolute;left:50%;top:9px;transform:translateX(-50%);width:8px;height:8px;border-radius:50%;background:#cdcdcd;transition:.2s;}
  .bx-rail{position:absolute;top:5px;bottom:5px;left:50%;transform:translateX(-50%);width:3px;border-radius:3px;background:var(--line);overflow:hidden;opacity:0;}
  .bx-fill{position:absolute;left:0;top:0;width:100%;height:0%;background:linear-gradient(180deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:100% 300px;background-repeat:repeat;animation:infFlowY 4.5s linear infinite;}
  .bx-item.active .bx-dot{opacity:0;}
  .bx-item.active .bx-rail{opacity:1;}
  .bx-title{display:block;font-family:var(--display);font-weight:500;font-size:clamp(19px,1.4vw,23px);letter-spacing:-.01em;color:var(--muted);transition:color .2s;line-height:1.25;}
  .bx-item.active .bx-title{color:var(--ink);}
  .bx-item:not(.active):hover .bx-title{color:var(--ink);}
  .bx-desc{display:block;overflow:hidden;max-height:0;opacity:0;transition:max-height .45s ease,opacity .3s ease,margin-top .45s ease;font-size:15px;line-height:1.55;color:var(--muted);max-width:42ch;}
  .bx-item.active .bx-desc{max-height:260px;opacity:1;margin-top:12px;}
  /* touch devices: tap-to-expand accordion instead of the desktop auto-cycle (no unexpected reflow) */
  @media (hover: none) and (pointer: coarse){
    .bx-mark{display:none;}
    .bx-item{cursor:pointer;padding:14px 0;position:relative;border-top:1px solid var(--line);}
    .bosx-list>.bx-item:first-child{border-top:none;}
    .bx-body{padding-right:28px;}
    .bx-item::after{content:"+";position:absolute;right:2px;top:14px;font-family:var(--display);font-weight:400;font-size:24px;line-height:1;color:var(--faint);transition:color .2s;}
    .bx-item.active::after{content:"\2013";color:var(--ink);}
    .bx-item .bx-title{color:var(--ink);}
    .bx-item.active .bx-desc{max-height:520px;}
    /* the standalone media panel is replaced by an image inside each item */
    .bosx .bosx-media{display:none;}
    .bx-inline-media{display:block;overflow:hidden;max-height:0;opacity:0;border-radius:12px;transition:max-height .45s ease,opacity .3s ease,margin-top .45s ease;}
    .bx-item.active .bx-inline-media{max-height:360px;opacity:1;margin-top:16px;}
    .bx-inline-media .bx-img{position:static;inset:auto;opacity:1;aspect-ratio:1/1;background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:0;overflow:hidden;}
  }
  .txt-cta,.bx-more{display:inline-flex;align-items:center;gap:.55em;font-family:var(--sans);font-weight:600;color:var(--ink);text-decoration:none;cursor:pointer;}
  .txt-cta::after,.bx-more::after{content:"\2192";font-weight:500;line-height:1;transition:transform .28s cubic-bezier(.34,1.56,.64,1);}
  .txt-cta:hover::after,.bx-more:hover::after{transform:translateX(4px);}
  .txt-cta{font-size:15px;}
  .bx-more{display:flex;width:max-content;margin-top:16px;font-size:14px;}
  .bosx-head .txt-cta{margin-top:24px;}
  .bx-tag{display:block;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-bottom:9px;}
  .bosx-lead{margin-top:22px;font-size:clamp(16px,1.4vw,19px);line-height:1.55;color:var(--muted);max-width:50ch;}
  .whyx .bosx-head h2{font-size:clamp(34px,4.6vw,64px);letter-spacing:-.035em;line-height:1.02;max-width:15ch;}
  /* Why it matters: headline left, supporting paragraph to its right */
  .whyx-head{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(32px,5vw,80px);align-items:start;margin-bottom:clamp(40px,4.5vw,72px);}
  .whyx-head h2{font-family:var(--display);font-size:clamp(34px,4.6vw,64px);font-weight:800;letter-spacing:-.035em;line-height:1.02;max-width:15ch;}
  .whyx-head .bosx-lead{margin-top:10px;max-width:52ch;}
  .hitl{margin-bottom:26px;}
  .hm-logo{width:clamp(200px,22vw,270px);height:auto;display:block;color:var(--ink);}
  .hitl-cap{margin-top:12px;font-size:13.5px;line-height:1.5;color:var(--faint);max-width:34ch;}
  .wpath-hitl{margin-top:28px;margin-bottom:0;padding-top:24px;border-top:1px solid var(--line);}
  .wpath-hitl .hm-logo{width:clamp(178px,17vw,210px);}
  .wpath-hitl .hitl-cap{max-width:40ch;}
  @media(max-width:900px){.whyx-head{grid-template-columns:1fr;gap:20px;margin-bottom:36px;} .whyx-head .bosx-lead{margin-top:0;}}
  @media(max-width:900px){.bosx{grid-template-columns:1fr;gap:36px;}}
  /* Brand OS: header top-left, list left, image right (plain grey card) */
  .bx-split{display:block;}
  .bx-split .bosx-head h2{font-weight:700;letter-spacing:-.02em;line-height:1.06;}
  .bx-split .bosx-head{display:flex;flex-direction:row;justify-content:space-between;align-items:flex-start;gap:clamp(28px,5vw,72px);max-width:none;margin-bottom:var(--space-header);}
  .bosx-head-main{max-width:640px;}
  .hitl-right{margin:0;text-align:right;max-width:none;flex:none;}
  .hitl-right .hm-logo{margin-left:auto;}
  .hitl-right .hitl-cap{max-width:none;white-space:nowrap;text-align:right;margin-left:auto;}
  @media(max-width:760px){
    .bx-split .bosx-head{flex-direction:column;align-items:flex-start;gap:0;}
    .hitl-right{order:-1;text-align:left;margin-bottom:clamp(22px,4vw,32px);}
    .hitl-right .hm-logo{margin-left:0;}
    .hitl-right .hitl-cap{text-align:left;margin-left:0;white-space:normal;}
  }
  .hm-inf{fill:url(#hmInfGrad);stroke:url(#hmInfGrad);}
  .bx-split .bosx-body{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(36px,5vw,80px);align-items:start;}
  .bx-split .bosx-media{margin-top:0;}
  @media(max-width:900px){.bx-split .bosx-body{grid-template-columns:1fr;gap:36px;}}

  /* hero visual: source of truth → generated */
  .kit{border:1px solid var(--line);border-radius:18px;background:var(--paper);padding:22px;box-shadow:0 30px 60px -40px rgba(20,20,18,.25);}
  .kit .lab{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);margin-bottom:12px;}
  .kit .swatches{display:flex;gap:8px;}
  .kit .sw{flex:1;height:44px;border-radius:8px;border:1px solid rgba(0,0,0,.05);}
  .kit .type{font-family:var(--display);font-weight:600;font-size:26px;margin-top:16px;}
  .kit .toks{display:flex;gap:6px;flex-wrap:wrap;margin-top:12px;}
  .kit .tok{font-family:ui-monospace,'SF Mono',Menlo,monospace;font-size:10.5px;color:var(--muted);background:var(--grey-2);border:1px solid var(--line);border-radius:5px;padding:3px 7px;}
  .kit .arrow{display:flex;align-items:center;justify-content:center;gap:8px;color:var(--faint);font-size:12px;letter-spacing:.1em;text-transform:uppercase;margin:16px 0;}
  .kit .arrow::before,.kit .arrow::after{content:"";height:1px;background:var(--line);flex:1;}
  .kit .asset{border-radius:12px;padding:20px;color:#fff;background:#000;}
  .kit .asset .k{font-size:10px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:#6b6b6b;}
  .kit .asset .big{font-family:var(--display);font-weight:800;font-size:30px;line-height:.98;letter-spacing:-.03em;margin-top:8px;color:#fff;}
  .kit .asset .ft{font-size:11px;color:#999;margin-top:16px;}

  /* generic section spacing */
  .sec-pad{padding-top:var(--space-section);padding-bottom:var(--space-section);}
  .sec-head{max-width:60ch;}
  .sec-head h2{font-size:clamp(28px,3.6vw,46px);}
  .sec-head p{color:var(--muted);margin-top:16px;font-size:17px;}

  /* shift */
  .shift h2{font-size:clamp(26px,3.4vw,40px);max-width:20ch;}
  .shift p{color:var(--muted);margin-top:18px;max-width:60ch;font-size:17px;}

  /* ladder */
  .ladder{margin-top:var(--space-header);border-top:1px solid var(--line);}
  .lad{position:relative;overflow:hidden;display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(24px,4vw,72px);align-items:start;padding:clamp(30px,3.4vw,52px) 0;border-bottom:1px solid var(--line);}
  .lad::before{content:attr(data-n);position:absolute;top:50%;left:0;transform:translateY(-50%);z-index:0;font-family:var(--display);font-weight:800;font-size:clamp(90px,11vw,180px);line-height:.78;letter-spacing:-.05em;color:#e9e4dd;pointer-events:none;user-select:none;}
  .lad>*{position:relative;z-index:1;}
  .lad-head .ic{color:var(--ink);margin-bottom:16px;line-height:0;} .lad-head .ic svg{width:26px;height:26px;display:block;}
  .lad-head h3{font-size:clamp(22px,2.3vw,32px);letter-spacing:-.02em;line-height:1.05;}
  .lad-head p{font-size:15px;color:var(--muted);margin-top:12px;max-width:32ch;}
  .lad ul{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:14px 30px;align-content:start;padding-top:42px;}
  .lad ul li{font-size:14px;color:var(--muted);padding-left:18px;position:relative;line-height:1.45;}
  .lad ul li::before{content:"";position:absolute;left:0;top:7px;width:5px;height:5px;border-radius:50%;background:var(--ink);}
  .wwd{background:var(--grey-2);}
  .ladder-note{margin:18px auto 0;font-size:17px;line-height:1.6;color:var(--muted);text-align:center;max-width:60ch;}
  .ladder-note strong{font-weight:700;color:var(--ink);}
  /* scroll-driven gradient arrow down the left of the ladder */
  .ladder-wrap{position:relative;padding-left:clamp(32px,3vw,46px);}
  .lad-track{position:absolute;left:clamp(6px,1.4vw,18px);top:0;bottom:0;width:3px;border-radius:3px;background:#ddd7cd;overflow:hidden;}
  .lad-fill{position:absolute;left:0;top:0;width:100%;height:0%;border-radius:3px;background:linear-gradient(180deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:100% 300px;background-repeat:repeat;animation:infFlowY 4.5s linear infinite;will-change:height;}

  /* brand os */
  .bos .flow{display:flex;align-items:stretch;gap:0;margin-top:var(--space-header);}
  .bos .step{flex:1;border:1px solid var(--line);border-radius:18px;background:var(--paper);padding:22px;}
  .bos .step .n{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);}
  .bos .step h4{font-family:var(--display);font-weight:600;font-size:18px;margin-top:8px;}
  .bos .step p{font-size:13.5px;color:var(--muted);margin-top:8px;}
  .bos .ar{flex:none;width:46px;display:flex;align-items:center;justify-content:center;font-size:20px;color:var(--faint);}
  .tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:clamp(56px,5.5vw,84px);}
  .tier{border:1px solid var(--line);border-radius:18px;background:var(--paper);padding:24px;position:relative;}
  .tier.hot{border-color:var(--ink);border-width:1.5px;}
  .tier .badge{position:absolute;top:-11px;left:22px;background:var(--ink);color:#fff;font-size:10px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;padding:4px 10px;border-radius:6px;}
  .tier h4{font-family:var(--display);font-weight:600;font-size:20px;}
  .tier .price{font-family:var(--display);font-weight:500;font-size:14px;color:var(--muted);margin-top:4px;}
  .tier p{font-size:13.5px;color:var(--muted);margin-top:12px;}
  /* joined tiers (shared borders, one rounded container) */
  .tiers-joined{gap:1px;background:var(--line);border:1px solid var(--line);border-radius:18px;overflow:hidden;}
  .tiers-joined .tier{border:none;border-radius:0;background:var(--paper);}
  .tiers-joined .tier.hot{background:var(--grey-2);border:none;border-width:0;}
  .tiers-joined .tier .badge{position:static;top:auto;left:auto;display:inline-block;margin-bottom:12px;}
  .tier .ic{color:var(--ink);margin-bottom:14px;line-height:0;} .tier .ic svg{width:24px;height:24px;display:block;}
  .tier .tag{display:inline-block;background:var(--grey);color:var(--muted);font-size:10px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;padding:4px 10px;border-radius:6px;margin-bottom:14px;}

  /* dark section (how it works) */
  .dark{background:#000000;color:#ededed;border-top:1px solid #000000;}
  .dark .eyebrow{color:#bdbdbd;}
  .dark h2{font-size:clamp(28px,3.6vw,44px);color:#ffffff;}
  .dark .sub{color:#b0b0b0;margin-top:16px;max-width:62ch;font-size:17px;}
  .diagram-embed{width:100%;height:auto;display:block;border:1px solid #262626;border-radius:16px;margin-top:clamp(48px,5vw,72px);}
  /* how it works: simple step flow */
  /* scroll-driven progress arrow above the steps */
  .hiw-track{position:relative;height:3px;border-radius:3px;background:#2b2b2b;margin-top:var(--space-header);}
  .hiw-fill{position:absolute;left:0;top:0;height:100%;width:0;border-radius:3px;background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:300px 100%;background-repeat:repeat;animation:infFlow 4.5s linear infinite;will-change:width;}
  .hiw{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,2.6vw,48px);margin-top:clamp(28px,3vw,40px);}
  .hiw .st{position:relative;overflow:hidden;padding-top:clamp(28px,2.4vw,40px);}
  .hiw .st::before{content:attr(data-n);position:absolute;top:8px;right:2px;z-index:0;font-family:var(--display);font-weight:800;font-size:clamp(96px,9vw,150px);line-height:.78;letter-spacing:-.05em;color:#fff;opacity:.045;pointer-events:none;transition:opacity .4s ease;}
  .hiw .st.lit::before{opacity:.1;}
  .hiw .st>*{position:relative;z-index:1;}
  .hiw .st .n{font-family:var(--display);font-weight:700;font-size:14px;letter-spacing:.05em;color:#808080;transition:color .4s ease;}
  .hiw .st.lit .n{color:#fff;}
  .hiw .st h4{font-family:var(--display);font-weight:600;font-size:clamp(17px,1.35vw,20px);color:#fff;margin-top:clamp(26px,2.6vw,38px);line-height:1.22;letter-spacing:-.01em;}
  .hiw .st p{font-size:14px;color:#9a9a9a;margin-top:clamp(14px,1.4vw,20px);line-height:1.55;}
  .hiw-note{margin:clamp(40px,4vw,60px) auto 0;font-size:14px;color:#9a9a9a;max-width:70ch;line-height:1.6;text-align:center;}
  /* by the numbers */
  .stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,2.6vw,44px);margin-top:var(--space-header);}
  .stats{background:var(--grey-2);}
  .stat{border-top:1px solid var(--line);padding-top:22px;}
  .stat .num{font-family:var(--display);font-weight:800;font-size:clamp(46px,5.4vw,84px);letter-spacing:-.04em;line-height:1;color:var(--ink);}
  .stat .num .pct{display:inline-block;font-size:.44em;font-weight:700;letter-spacing:0;vertical-align:top;position:relative;top:-.18em;margin-left:.05em;}
  .stat .lbl{font-size:15px;color:var(--muted);margin-top:16px;line-height:1.5;}
  @media(max-width:820px){.stat .num{font-size:clamp(69px,17vw,92px);}}
  .stats-note{margin:clamp(36px,3.5vw,54px) auto 0;font-size:13px;color:var(--faint);line-height:1.6;max-width:none;text-align:center;}
  /* FAQ */
  .faq-grid{display:grid;grid-template-columns:.8fr 1.8fr;gap:clamp(40px,6vw,100px);align-items:start;}
  .faq-head .eyebrow{display:block;margin-bottom:16px;}
  .faq-head h2{font-size:clamp(26px,2.6vw,40px);font-weight:700;letter-spacing:-.025em;line-height:1.05;}
  .faq-list{border-top:1px solid var(--line);}
  .faq-item{border-bottom:1px solid var(--line);}
  .faq-q{display:flex;gap:clamp(18px,2.4vw,40px);align-items:flex-start;cursor:pointer;list-style:none;padding:clamp(24px,2.6vw,38px) 0;}
  .faq-q::-webkit-details-marker{display:none;}
  .faq-plus{flex:none;position:relative;width:22px;height:22px;margin-top:clamp(4px,.6vw,10px);}
  .faq-plus::before,.faq-plus::after{content:"";position:absolute;background:var(--ink);transition:transform .25s ease,opacity .25s ease;}
  .faq-plus::before{left:0;top:50%;width:100%;height:2px;transform:translateY(-50%);}
  .faq-plus::after{top:0;left:50%;height:100%;width:2px;transform:translateX(-50%);}
  .faq-item.o .faq-plus::after{transform:translateX(-50%) scaleY(0);}
  .faq-q .faq-t{font-family:var(--display);font-weight:700;font-size:clamp(21px,2.4vw,36px);letter-spacing:-.02em;line-height:1.12;color:var(--ink);transition:opacity .3s ease;}
  /* grid-rows technique: smooth height with no measuring / no end-snap */
  .faq-item .faq-am{display:grid;grid-template-rows:minmax(0,0fr);transition:grid-template-rows .46s cubic-bezier(.22,.61,.36,1);}
  .faq-item.o .faq-am{grid-template-rows:minmax(0,1fr);}
  .faq-a{overflow:hidden;min-height:0;padding:0 0 clamp(26px,2.6vw,38px) calc(22px + clamp(18px,2.4vw,40px));max-width:64ch;font-size:16px;line-height:1.6;color:var(--muted);opacity:0;transform:translateY(6px);transition:opacity .34s ease .04s,transform .44s cubic-bezier(.22,.61,.36,1) .04s;}
  .faq-item.o .faq-a{opacity:1;transform:none;}
  .faq-foot{margin-top:clamp(44px,4.5vw,72px);}
  .faq-foot p{color:var(--muted);font-size:16px;}
  .faq-foot .btn{margin-top:18px;}
  @media(max-width:820px){.faq-grid{grid-template-columns:1fr;gap:32px;} .faq-a{padding-left:calc(22px + 18px);}}
  @media(max-width:820px){.stats-grid{grid-template-columns:1fr 1fr;row-gap:38px;}}
  @media(max-width:480px){.stats-grid{grid-template-columns:1fr;}}
  @media(max-width:820px){.hiw{grid-template-columns:1fr 1fr;row-gap:36px;}}
  @media(max-width:520px){
    .hiw{grid-template-columns:1fr;margin-top:0;}
    /* the progress arrow runs downwards beside the stacked steps */
    .hiw-wrap{position:relative;padding-left:38px;margin-top:var(--space-header);}
    .hiw-track{position:absolute;left:7px;top:6px;bottom:6px;width:3px;height:auto;margin-top:0;}
    .hiw-fill{top:0;left:0;width:100%;height:0;background:linear-gradient(180deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:100% 300px;background-repeat:repeat;animation:infFlowY 4.5s linear infinite;will-change:height;}
  }
  .dark .cap{margin-top:16px;font-size:13.5px;color:#8a8a8a;}

  /* audit */
  .aud .tiers .tier ul{list-style:none;margin-top:14px;display:flex;flex-direction:column;gap:7px;}
  .aud .tiers .tier ul li{font-size:13px;color:var(--muted);padding-left:18px;position:relative;line-height:1.4;}
  .aud .tiers .tier ul li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;border-radius:50%;background:var(--accent);}
  .aud .tier .for{font-size:12.5px;font-weight:600;color:var(--ink);margin-top:10px;}

  /* who */
  .who-cards{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:clamp(56px,5.5vw,84px);}
  .who-card{border:1px solid var(--line);border-radius:18px;background:var(--paper);padding:26px;}
  .who-card .tg{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);}
  .who-card h4{font-family:var(--display);font-weight:600;font-size:20px;margin-top:10px;}
  .who-card p{font-size:14px;color:var(--muted);margin-top:8px;}

  /* WHY band */
  .why-h2{font-family:var(--display);font-weight:800;letter-spacing:-.035em;line-height:1.02;font-size:clamp(34px,5vw,66px);max-width:19ch;}
  .why-lead{margin-top:26px;font-size:clamp(17px,1.55vw,21px);line-height:1.5;color:var(--muted);max-width:64ch;}
  .why-cards{margin-top:clamp(48px,5vw,72px);}
  .why-cards .tier{padding:28px 26px;}
  .why-cards .tier .tg{display:block;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-bottom:14px;}
  .why-cards .tier h4{font-family:var(--display);font-weight:600;font-size:22px;line-height:1.15;letter-spacing:-.01em;}
  .why-cards .tier p{font-size:14.5px;color:var(--muted);margin-top:12px;line-height:1.55;}
  .why-qualify{margin-top:clamp(48px,5vw,84px);text-align:center;}
  .qualify-band{padding:clamp(24px,4vw,52px) 0 clamp(30px,5vw,64px);}
  .qualify-band .why-qualify{margin-top:0;}
  .why-qualify .wq-lbl{display:block;font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-bottom:20px;}
  .qualify{margin-top:22px;font-size:14px;color:var(--muted);}
  /* the qualifier tags scroll right-to-left in a continuous loop */
  .pill-marq{overflow:hidden;-webkit-mask:linear-gradient(90deg,transparent 0,#000 7%,#000 93%,transparent 100%);mask:linear-gradient(90deg,transparent 0,#000 7%,#000 93%,transparent 100%);}
  .why-qualify .pills{flex-wrap:nowrap;justify-content:flex-start;width:max-content;gap:12px;animation:pill-marquee 40s linear infinite;will-change:transform;}
  .why-qualify .pill{background:transparent;border:1px solid var(--ink);color:var(--ink);}
  .why-qualify .pill{flex:0 0 auto;}
  @keyframes pill-marquee{to{transform:translateX(calc(-1 * var(--marq,50%)))}}
  @media(prefers-reduced-motion:reduce){.pill-marq{overflow:visible;-webkit-mask:none;mask:none;} .why-qualify .pills{animation:none;flex-wrap:wrap;justify-content:center;width:auto;}}

  /* why + testimonials */
  .quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:36px;}
  .quote{border:1px solid var(--line);border-radius:18px;background:var(--paper);padding:24px;}
  .quote .mk{font-family:var(--display);font-size:40px;line-height:.6;color:var(--accent-soft);}
  .quote .q{font-size:15px;color:var(--ink);line-height:1.5;margin-top:6px;}
  .quote .who{margin-top:16px;font-size:13px;color:var(--muted);}
  .quote .who b{display:block;color:var(--ink);font-weight:600;font-family:var(--display);}
  .partners-inner{position:relative;overflow:hidden;}
  .pw{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);font-family:var(--display);font-weight:800;font-size:clamp(90px,15vw,240px);letter-spacing:-.045em;color:#f4f1ec;white-space:nowrap;z-index:0;pointer-events:none;user-select:none;}
  .partners-grid{position:relative;z-index:1;display:grid;grid-template-columns:repeat(4,1fr);row-gap:clamp(56px,7vw,110px);column-gap:clamp(24px,3vw,56px);}
  .logo-cell{height:clamp(90px,9vw,144px);display:flex;align-items:center;justify-content:center;}
  .logo-svg{height:clamp(75px,7.9vw,116px);width:auto;max-width:100%;color:#8f8f8f;transition:color .3s ease;}
  .logo-cell:hover .logo-svg{color:var(--ink);}
  .logo-lg .logo-svg{height:clamp(94px,9.9vw,145px);}
  .partners-cap{color:var(--muted);font-size:16px;line-height:1.5;max-width:26ch;margin-top:clamp(56px,6vw,96px);}
  @media(max-width:900px){ .partners-grid{grid-template-columns:repeat(2,1fr);row-gap:clamp(14px,4vw,26px);} .logo-cell{height:clamp(88px,24vw,128px);} .logo-svg{height:clamp(78px,21vw,111px);} .logo-lg .logo-svg{height:clamp(87px,23vw,126px);} .pw{font-size:clamp(56px,18vw,120px);} }
  .plc{font-size:11px;color:var(--faint);font-style:italic;margin-top:14px;}

  /* final cta */
  /* Ótimo section-header pattern (label · index · statement) + pills */
  .svc{display:block;text-align:center;max-width:920px;margin:0 auto;}
  .svc .label{display:block;font-family:var(--display);font-weight:700;font-size:clamp(15px,1.15vw,18px);letter-spacing:0;color:var(--muted);line-height:1.3;margin-bottom:18px;}
  .svc .body{position:static;}
  .svc .idx{display:none;}
  .svc h2{font-size:clamp(30px,3.6vw,56px);font-weight:700;letter-spacing:-.02em;line-height:1.06;margin:0 auto;text-indent:0;max-width:20ch;}
  .svc .lead{color:var(--muted);margin:24px auto 0;font-size:17px;line-height:1.6;max-width:58ch;}
  .svc .pills{margin-top:32px;justify-content:center;}
  .pills{display:flex;flex-wrap:wrap;gap:10px;}
  .pill{background:#e6e0d7;color:var(--ink);font-family:var(--sans);font-weight:600;font-size:14.5px;border-radius:999px;padding:11px 20px;line-height:1;}
  .lad p,.tier p,.who-card p,.bos .step p{line-height:1.5;font-size:14.5px;}
  .refl-sub{font-size:17px;line-height:1.5;}
  .dark .svc .label{color:#fff;} .dark .svc .idx{color:#2b2b2b;} .dark .svc h2{color:#fff;} .dark .svc .lead{color:#b0b0b0;}
  .dark .pill{background:#1c1c1c;color:#ededed;}
  @media(max-width:900px){ .svc h2{max-width:100%;} }
  /* Client reflections carousel */
  .refl .wrap{padding:clamp(80px,7vw,132px) clamp(28px,5vw,96px);}
  .refl-h{font-size:clamp(40px,6.5vw,86px);font-weight:800;letter-spacing:-.045em;line-height:.95;}
  .refl-sub{color:var(--muted);margin-top:18px;max-width:38ch;font-size:16px;}
  .refl-nav{display:flex;gap:14px;margin-top:44px;}
  .rbtn{width:54px;height:54px;border-radius:50%;background:var(--grey);border:none;font-family:var(--sans);font-size:20px;cursor:pointer;display:flex;align-items:center;justify-content:center;color:var(--ink);transition:.15s;}
  .rbtn:hover{background:#e2ddd2;}
  .refl-stage{margin-top:clamp(64px,7vw,120px);margin-left:15%;max-width:70%;}
  .refl-quote{font-size:clamp(28px,3.4vw,60px);font-weight:500;letter-spacing:-.02em;line-height:1.26;text-indent:3em;}
  .refl-attr{margin-top:52px;}
  .refl-attr b{font-family:var(--display);font-weight:700;font-size:18px;letter-spacing:-.01em;}
  .refl-attr span{display:block;color:var(--faint);font-size:15px;margin-top:6px;}
  .refl-dots{display:flex;justify-content:flex-end;gap:9px;margin-top:clamp(56px,6vw,88px);}
  .refl-dots .d{width:11px;height:11px;border-radius:50%;background:#d4d4d4;cursor:pointer;transition:.15s;border:none;padding:0;}
  .refl-dots .d.on{background:var(--ink);}
  @media(max-width:900px){ .refl-stage{margin-left:0;max-width:100%;margin-top:48px;} .refl-quote{text-indent:1.2em;} }
  .final{text-align:center;padding:var(--space-section) 0;background:var(--grey-2);}
  .final h2{font-size:clamp(32px,4.6vw,60px);max-width:18ch;margin:0 auto;}
  .final p{color:var(--muted);font-size:18px;margin:18px auto 0;max-width:48ch;}
  .final .cta{margin-top:32px;}

  /* footer */
  .site-footer{padding:var(--space-footer) 0 34px;overflow:hidden;}
  .ft-top{display:flex;align-items:center;justify-content:space-between;gap:20px;}
  .ft-logo{font-family:var(--display);font-weight:700;font-size:20px;letter-spacing:-.02em;}
  .ft-nav{display:flex;gap:40px;}
  .ft-nav a{font-size:13px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;}
  .ft-nav a:hover{opacity:.6;}
  .ft-mark-wrap{position:relative;margin:40px 0 4px;}
  .ft-mark{font-family:var(--display);font-weight:800;letter-spacing:-.05em;line-height:.75;font-size:clamp(84px,20.5vw,300px);display:inline-block;}
  .ft-copy{position:absolute;top:.55em;right:2px;font-family:var(--display);font-weight:700;font-size:clamp(19px,2.4vw,34px);letter-spacing:-.01em;white-space:nowrap;}
  .ft-cols{display:grid;grid-template-columns:1fr 1fr;width:50%;margin-left:auto;margin-top:44px;}
  .ft-col{min-width:0;}
  .ft-lbl{display:block;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--faint);margin-bottom:42px;}
  .ft-link{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.3vw,30px);letter-spacing:-.02em;}
  .ft-link:hover{opacity:.6;}
  .ft-bottom{display:flex;margin-top:64px;font-size:14px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:#6b6b6b;}
  .ft-bottom b{color:var(--ink);font-weight:700;}
  @media(max-width:640px){
    .ft-mark-wrap{margin:20px 0 0;}
    .ft-mark{font-size:clamp(90px,24vw,150px);}
    .ft-copy{position:static;top:auto;right:auto;display:block;margin-top:14px;text-align:left;font-size:clamp(24px,7.5vw,34px);}
    .ft-cols{grid-template-columns:1fr;width:100%;margin-left:0;margin-top:44px;row-gap:40px;}
    .ft-lbl{margin-bottom:18px;}
    .ft-bottom{margin-top:48px;}
  }

  @media(max-width:900px){
    .hero-lower{grid-template-columns:1fr;gap:40px;}
    .lad{grid-template-columns:1fr;gap:18px;} .lad ul{grid-template-columns:1fr;padding-top:0;}
    .lad::before{font-size:clamp(135px,34vw,170px);}
    .bos .flow{flex-direction:column;} .bos .ar{width:100%;padding:8px 0;transform:rotate(90deg);}
    .tiers,.quotes{grid-template-columns:1fr;}
    .who-cards{grid-template-columns:1fr;}
    .nav-toggle{display:inline-flex;align-items:center;justify-content:center;min-width:44px;min-height:44px;margin-left:auto;}
    /* full-screen black takeover (matches otimostudio.com) */
    nav.nav-open{position:fixed;inset:0;z-index:80;background:#000;mix-blend-mode:normal;}
    nav.nav-open .row{position:relative;z-index:2;}
    nav.nav-open .logo{color:#fff;}
    nav.nav-open .nav-toggle{color:#fff;width:auto;min-width:0;position:relative;z-index:3;}
    nav:not(.nav-open) .links{display:none;}
    nav.nav-open .links{position:fixed;inset:0;z-index:1;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:clamp(18px,3.4vh,34px);margin:0;padding:0 24px;}
    nav.nav-open .links a{color:#fff;font-family:var(--display);font-weight:800;font-size:clamp(34px,9vw,54px);letter-spacing:-.02em;line-height:1;text-transform:none;}
    nav.nav-open .links a.ext{font-size:clamp(15px,4vw,20px);font-weight:700;letter-spacing:.04em;text-transform:uppercase;margin-top:14px;}
    nav.nav-open .links a.nav-cta{position:relative;background:transparent;color:#fff;font-size:clamp(15px,4vw,20px);font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:15px 32px;margin-top:8px;}
    nav.nav-open .links a.nav-cta::before{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.6px;background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:300px 100%;background-repeat:repeat;-webkit-mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);-webkit-mask-composite:xor;mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);mask-composite:exclude;animation:btnKey 4.5s linear infinite;pointer-events:none;}
    nav.nav-open .links a:active{opacity:.55;}
  }

  /* ---- entrance motion / scroll reveal (matches otimostudio.com feel) ---- */
  .collage,.whyx,.whyx-head,.why-qualify,.svc,
  .stat,.bx-split,.wpath,.hiw .st,
  .partners-grid,.partners-cap,.final h2,.final p,.final .cta,
  .faq-item,.stats-note,.ladder-note,
  .hero .eyebrow,.hero h1,.hero .lead,.hero .cta,.hero .meta{
    transition:opacity .9s cubic-bezier(.22,.61,.36,1),transform .9s cubic-bezier(.22,.61,.36,1);
  }
  html.pre-anim .collage,
  html.pre-anim .whyx,html.pre-anim .whyx-head,html.pre-anim .why-qualify,html.pre-anim .svc,
  html.pre-anim .stat,html.pre-anim .bx-split,
  html.pre-anim .wpath,html.pre-anim .hiw .st,
  html.pre-anim .partners-grid,html.pre-anim .partners-cap,
  html.pre-anim .final h2,html.pre-anim .final p,html.pre-anim .final .cta,
  html.pre-anim .faq-item,html.pre-anim .stats-note,html.pre-anim .ladder-note,
  html.pre-anim .hero .eyebrow,html.pre-anim .hero h1,html.pre-anim .hero .lead,
  html.pre-anim .hero .cta,html.pre-anim .hero .meta{
    opacity:0;transform:translateY(26px);will-change:opacity,transform;
  }
  .is-in{opacity:1!important;transform:none!important;}

  /* per-element "loading" cascade for What We Do rows: each row triggers on scroll */
  .lad .ic,.lad-head h3,.lad-head p,.lad ul li{transition:opacity .6s cubic-bezier(.22,.61,.36,1),transform .6s cubic-bezier(.22,.61,.36,1);}
  html.pre-anim .lad .ic,html.pre-anim .lad-head h3,html.pre-anim .lad-head p,html.pre-anim .lad ul li{opacity:0;transform:translateY(18px);}
  html.pre-anim .lad.is-in .ic{opacity:1;transform:none;transition-delay:0s;}
  html.pre-anim .lad.is-in .lad-head h3{opacity:1;transform:none;transition-delay:.07s;}
  html.pre-anim .lad.is-in .lad-head p{opacity:1;transform:none;transition-delay:.14s;}
  html.pre-anim .lad.is-in ul li{opacity:1;transform:none;}
  html.pre-anim .lad.is-in ul li:nth-child(1){transition-delay:.2s;}
  html.pre-anim .lad.is-in ul li:nth-child(2){transition-delay:.27s;}
  html.pre-anim .lad.is-in ul li:nth-child(3){transition-delay:.34s;}
  html.pre-anim .lad.is-in ul li:nth-child(4){transition-delay:.41s;}

  @media (prefers-reduced-motion:reduce){
    html.pre-anim [class]{opacity:1!important;transform:none!important;transition:none!important;}
    html.pre-anim .lad-head h3,html.pre-anim .lad-head p{opacity:1!important;transform:none!important;}
  }

  /* ---- hover micro-interactions ---- */
  .tier,.lad,.st,.faq-plus,.btn,.ft-link,.collage-item,.bx-item{transition:transform .35s cubic-bezier(.22,.61,.36,1),opacity .35s ease,box-shadow .35s ease,background .35s ease,color .35s ease,border-color .35s ease;}
  .btn{transition:transform .28s cubic-bezier(.34,1.56,.64,1),opacity .28s ease,background .28s ease,color .28s ease,border-color .28s ease;}
  .btn:hover{transform:translateY(-2px);}
  .btn:active{transform:translateY(0);}
  .faq-q:hover .faq-t{opacity:.62;}
  .faq-q{transition:opacity .3s ease;}
  .ft-link{display:inline-block;}
  .ft-link:hover{transform:translateX(4px);opacity:1;}

  /* ---- where to start: two-path chooser (Audit / Brand OS) ---- */
  .ways-grid{display:grid;grid-template-columns:1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-top:var(--space-header);align-items:stretch;}
  .wpath{border:none;border-radius:0;padding:clamp(44px,4.6vw,76px) clamp(28px,2.9vw,48px);display:flex;flex-direction:column;background:var(--paper);}
  .wpath.feat{background:var(--paper);}
  .wicon{color:var(--ink);line-height:0;margin-bottom:16px;}
  .wicon svg{width:28px;height:28px;display:block;}
  .wtop{display:flex;align-items:center;justify-content:space-between;gap:12px;}
  .wpath h3{font-size:clamp(22px,2.3vw,32px);letter-spacing:-.02em;line-height:1.05;}
  .ribbon{font-size:11px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;background:var(--ink);color:#fff;padding:6px 11px;border-radius:999px;white-space:nowrap;}
  .ribbon.alt{background:var(--grey);color:var(--ink);}
  .pop-tag{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;background:var(--ink);color:#fff;padding:5px 11px;border-radius:999px;margin-bottom:16px;}
  .wpath .who{color:var(--muted);font-size:15px;line-height:1.5;margin-top:14px;max-width:42ch;}
  .wtabs{display:flex;gap:5px;margin-top:30px;background:var(--grey);border-radius:999px;padding:4px;}
  .wpath.feat .wtabs{background:var(--grey);}
  .wtab{flex:1;border:0;background:none;cursor:pointer;font-family:var(--sans);font-size:12.5px;font-weight:600;color:var(--muted);padding:10px 6px;min-height:42px;border-radius:999px;transition:background .2s,color .2s,box-shadow .2s;white-space:nowrap;}
  .wtab:hover{color:var(--ink);}
  .wtab.on{background:var(--paper);color:var(--ink);box-shadow:0 1px 3px rgba(0,0,0,.09);}
  .wpanel{display:none;margin-top:30px;min-height:clamp(150px,15vw,196px);}
  .wpanel.on{display:block;animation:wfade .3s ease;}
  @keyframes wfade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
  .wprice{font-family:var(--display);font-weight:600;font-size:clamp(23px,2.2vw,30px);letter-spacing:-.015em;line-height:1;}
  .wprice span{font-weight:600;font-size:.55em;letter-spacing:0;color:var(--muted);}
  .wfor{color:var(--muted);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;margin-top:12px;}
  .wpanel p{color:var(--muted);font-size:15px;line-height:1.55;margin-top:20px;max-width:44ch;}
  .wpanel ul{list-style:none;margin-top:20px;display:grid;gap:12px;}
  .wpanel ul li{position:relative;padding-left:18px;font-size:14px;color:var(--muted);line-height:1.45;}
  .wpanel ul li::before{content:"";position:absolute;left:0;top:7px;width:5px;height:5px;border-radius:50%;background:var(--ink);}
  .wcta{margin-top:auto;padding-top:34px;}
  /* tiers laid out as columns (fills the full-width panel) */
  .who-note{margin-top:14px;font-size:14.5px;line-height:1.5;color:var(--muted);max-width:42ch;}
  .who-note b{font-weight:600;color:var(--ink);}
  .wpath.feat .who-note{color:#9a9a9a;}
  .wpath.feat .who-note b{color:#fff;}
  .wtop{gap:clamp(16px,3vw,40px);}
  .wtop-cta{flex:none;white-space:nowrap;align-self:flex-start;}
  .hm-logo-foot{display:block;margin-top:clamp(20px,2.1vw,30px);width:clamp(150px,15vw,188px);}
  .wtiers{display:grid;margin-top:clamp(30px,3.2vw,44px);border-top:1px solid var(--line);}
  .wtiers-2{grid-template-columns:1fr 1fr;}
  .wtiers-3{grid-template-columns:1fr 1fr 1fr;}
  .wtier{padding:clamp(26px,2.4vw,36px) clamp(22px,2.2vw,34px) 2px;border-left:1px solid var(--line);position:relative;}
  .wtier:first-child{border-left:0;padding-left:0;}
  .wtier:last-child{padding-right:0;}
  .wtier-name{font-family:var(--display);font-weight:600;font-size:clamp(17px,1.5vw,21px);letter-spacing:-.015em;line-height:1.1;}
  .wtier .wprice{margin-top:12px;}
  .wtier .wfor{margin-top:12px;}
  .wtier-name + .wfor{margin-top:14px;}
  .wtier ul{list-style:none;margin-top:16px;display:grid;gap:11px;}
  .wtier ul li{position:relative;padding-left:18px;font-size:13.5px;color:var(--muted);line-height:1.45;}
  .wtier ul li::before{content:"";position:absolute;left:0;top:7px;width:5px;height:5px;border-radius:50%;background:var(--ink);}
  .wtiers-3 .wtier{padding-top:calc(clamp(26px,2.4vw,36px) + 36px);}
  .wtier .pop-tag{position:absolute;top:clamp(24px,2.3vw,34px);left:clamp(22px,2.2vw,34px);margin:0;}
  .wtier:first-child .pop-tag{left:0;}
  .ways-note{margin:clamp(30px,3.2vw,44px) auto 0;text-align:center;color:var(--muted);font-size:16px;line-height:1.55;max-width:66ch;}
  .wnote{margin-top:16px;font-size:13px;color:var(--faint);line-height:1.5;max-width:34ch;}
  .care-card{display:flex;align-items:center;justify-content:space-between;gap:clamp(24px,4vw,60px);margin-top:16px;background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:clamp(24px,2.4vw,34px) clamp(28px,2.9vw,48px);}
  .care-left{display:flex;align-items:center;gap:clamp(16px,2vw,26px);}
  .care-ic{margin-bottom:0;flex:none;}
  .care-txt h3{font-size:clamp(20px,1.9vw,26px);letter-spacing:-.02em;line-height:1.1;}
  .care-txt p{color:var(--muted);font-size:14.5px;line-height:1.5;margin-top:6px;max-width:66ch;}
  .care-right{display:flex;align-items:center;gap:clamp(18px,2.4vw,36px);flex:none;}
  .care-right .wprice{white-space:nowrap;}
  .care-right .btn{white-space:nowrap;flex:none;}
  .wprice-was{color:var(--muted);font-weight:600;font-size:.6em;letter-spacing:0;margin-right:8px;text-decoration-thickness:1.5px;text-underline-offset:2px;}
  /* homepage Free Brand Audit: single horizontal card */
  .ways-single{grid-template-columns:1fr;}
  .wpath.aud-free{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,4.4vw,64px);align-items:center;}
  .aud-main .wprice{margin-top:20px;}
  .aud-main .who{margin-top:16px;max-width:40ch;}
  .aud-main .wcta{margin-top:28px;padding-top:0;}
  .aud-list{border-left:1px solid var(--line);padding-left:clamp(28px,4vw,60px);}
  .aud-lbl{font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:18px;}
  .aud-list ul{list-style:none;display:grid;gap:15px;}
  .aud-list li{position:relative;padding-left:22px;font-size:15.5px;color:var(--ink);line-height:1.45;}
  .aud-list li::before{content:"";position:absolute;left:0;top:8px;width:6px;height:6px;border-radius:50%;background:var(--ink);}
  .ways-more{text-align:center;margin-top:clamp(26px,3vw,38px);font-size:16px;color:var(--muted);}
  .ways-more a{color:var(--ink);font-weight:600;border-bottom:1.5px solid var(--line);padding-bottom:1px;transition:border-color .18s;}
  .ways-more a:hover{border-color:var(--ink);}
  @media(max-width:820px){
    .wpath.aud-free{grid-template-columns:1fr;gap:30px;}
    .aud-list{border-left:0;padding-left:0;border-top:1px solid var(--line);padding-top:30px;}
  }
  .wpath-foot{display:flex;align-items:center;justify-content:space-between;gap:clamp(20px,3vw,48px);margin-top:clamp(30px,3.2vw,44px);padding-top:clamp(28px,2.8vw,36px);border-top:1px solid var(--line);}
  .wpath-foot p{color:var(--muted);font-size:15.5px;line-height:1.5;max-width:44ch;}
  .wpath-foot .btn{white-space:nowrap;flex:none;}
  .wpath-care{display:flex;flex-direction:column;align-items:flex-start;gap:16px;margin-top:34px;padding-top:28px;border-top:1px solid var(--line);}
  .wpath-care .care-ic{margin-bottom:0;flex:none;}
  .wpath-care .care-ic svg{width:26px;height:26px;}
  .wpath-care h4{font-family:var(--display);font-weight:600;font-size:clamp(18px,1.7vw,22px);letter-spacing:-.02em;line-height:1.1;display:flex;align-items:center;gap:10px;flex-wrap:wrap;}
  .wpath-care .care-opt{font-family:var(--sans);font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#fff;background:var(--ink);padding:3px 9px;border-radius:999px;}
  .wpath-care p{color:var(--muted);font-size:14.5px;line-height:1.55;margin-top:9px;max-width:64ch;}
  @media(max-width:760px){
    .care-card{flex-direction:column;align-items:flex-start;gap:22px;}
    .care-left{align-items:flex-start;}
    .care-txt h3{margin-top:2px;}
    .care-right{width:100%;justify-content:space-between;align-items:center;}
  }
  @media(max-width:820px){
    .wtiers-2,.wtiers-3{grid-template-columns:1fr;}
    .wtier,.wtiers-3 .wtier{border-left:0;border-top:1px solid var(--line);padding:34px 0;}
    .wtier:first-child,.wtiers-3 .wtier:first-child{border-top:0;padding-top:30px;}
    .wtier .pop-tag{position:static;display:inline-block;margin:0 0 14px;}
    .wpath-foot{flex-direction:column;align-items:flex-start;gap:20px;}
    .wpath-foot .btn{width:100%;}
    .wtop-cta{font-size:13px;padding:13px 20px;}
    .wpath.feat .wtier{border-left:0;border-top-color:rgba(255,255,255,.16);}
    .wpath.feat .wtier:first-child{border-top:0;}
  }
  /* Brand OS pricing card: black, to stand out from the Audit card */
  .wpath.feat{background:#0e0e0e;color:#fff;}
  .wpath.feat .wicon{color:#fff;}
  .wpath.feat h3{color:#fff;}
  .wpath.feat .who{color:#b4b4b4;}
  .wpath.feat .wtabs{background:#242424;}
  .wpath.feat .wtab{color:#9a9a9a;}
  .wpath.feat .wtab:hover{color:#fff;}
  .wpath.feat .wtab.on{background:#fff;color:#000;box-shadow:none;}
  .wpath.feat .wprice{color:#fff;}
  .wpath.feat .wprice span{color:#9a9a9a;}
  .wpath.feat .wfor{color:#9a9a9a;}
  .wpath.feat .wpanel ul li{color:#c4c4c4;}
  .wpath.feat .wpanel ul li::before{background:#fff;}
  .wpath.feat .wtiers{border-top-color:rgba(255,255,255,.16);}
  .wpath.feat .wtier{border-left-color:rgba(255,255,255,.16);}
  .wpath.feat .wtier-name{color:#fff;}
  .wpath.feat .wtier ul li{color:#c4c4c4;}
  .wpath.feat .wtier ul li::before{background:#fff;}
  .wpath.feat .pop-tag{background:#fff;color:#000;}
  .wpath.feat .btn.ghost{color:#fff;}
  .wpath.feat .btn.ghost:hover{background:#fff;color:#000;}
  .wpath.feat .wpath-hitl{border-top-color:rgba(255,255,255,.16);}
  .wpath.feat .wpath-foot{border-top-color:rgba(255,255,255,.16);}
  .wpath.feat .wpath-foot p{color:#c4c4c4;}
  .wpath.feat .wpath-care{border-top-color:rgba(255,255,255,.16);}
  .wpath.feat .wpath-care h4{color:#fff;}
  .wpath.feat .wpath-care .care-opt{color:#000;background:#fff;}
  .wpath.feat .wpath-care p{color:#9a9a9a;}
  .wpath.feat .hm-logo{color:#fff;}
  .wpath.feat .wtop{align-items:center;}
  .wpath.feat .wtop .hm-logo{width:clamp(120px,13vw,164px);flex:none;}
  .wpath.feat .hitl-cap{color:#9a9a9a;}
  /* email chooser popover (reliable fallback for mailto) */
  .email-wrap{position:relative;display:inline-block;}
  .email-pop{position:absolute;left:50%;top:calc(100% + 12px);transform:translateX(-50%);z-index:60;background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:15px;box-shadow:0 14px 38px rgba(0,0,0,.14);width:max-content;max-width:min(88vw,320px);text-align:left;}
  .email-pop::before{content:"";position:absolute;left:50%;top:-6px;transform:translateX(-50%) rotate(45deg);width:12px;height:12px;background:var(--paper);border-left:1px solid var(--line);border-top:1px solid var(--line);}
  .email-pop-h{font-size:13px;color:var(--muted);margin:0 0 11px;line-height:1.4;}
  .email-pop-h b{color:var(--ink);font-weight:600;}
  .email-pop-row{display:flex;flex-wrap:wrap;gap:8px;}
  .email-opt{display:inline-flex;align-items:center;justify-content:center;gap:6px;font-family:var(--sans);font-size:13px;font-weight:600;border:1px solid var(--line);background:var(--paper);color:var(--ink);border-radius:999px;padding:9px 15px;min-height:40px;cursor:pointer;text-decoration:none;transition:background .15s,border-color .15s;}
  .email-opt:hover{background:var(--grey-2);}
  .email-opt.primary{background:var(--ink);color:#fff;border-color:var(--ink);}
  .email-opt.primary:hover{background:#000;}
  /* jargon term tooltip */
  .term{position:relative;display:inline;font:inherit;color:inherit;background:none;border:0;padding:0;margin:0;cursor:help;border-bottom:1.5px dotted currentColor;-webkit-tap-highlight-color:transparent;}
  .term:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px;}
  .term-tip{position:fixed;z-index:200;max-width:min(300px,90vw);background:var(--paper);border:1px solid var(--line);border-radius:13px;padding:12px 14px;box-shadow:0 16px 40px rgba(0,0,0,.16);opacity:0;visibility:hidden;transform:translateY(4px);transition:opacity .16s ease,transform .16s ease;pointer-events:none;text-align:left;}
  .term-tip.on{opacity:1;visibility:visible;transform:translateY(0);}
  .term-tip b{display:block;font-family:var(--display);font-weight:600;font-size:13.5px;color:var(--ink);margin-bottom:4px;letter-spacing:-.01em;}
  .term-tip i{display:block;font-style:normal;font-size:13px;line-height:1.5;color:var(--muted);}
  /* custom trailing cursor (fine-pointer devices only) */
  @media (pointer:fine){
    .oc-cursor{position:fixed;top:0;left:0;width:20px;height:20px;margin:-10px 0 0 -10px;border-radius:50%;background:#fff;opacity:0;z-index:2147483000;pointer-events:none;mix-blend-mode:difference;transform:translate3d(-120px,-120px,0);will-change:transform;transition:opacity .3s ease,width .25s cubic-bezier(.22,.61,.36,1),height .25s cubic-bezier(.22,.61,.36,1),margin .25s cubic-bezier(.22,.61,.36,1),background-color .25s ease,border-color .25s ease;}
    .oc-cursor.on{opacity:1;}
    .oc-cursor.is-hover{width:46px;height:46px;margin:-23px 0 0 -23px;background:transparent;border:1.5px solid #fff;}
    .oc-cursor.is-down{width:14px;height:14px;margin:-7px 0 0 -7px;}
  }
  @media(prefers-reduced-motion:reduce){.wpanel.on{animation:none;}}
  @media(max-width:820px){.ways-grid{grid-template-columns:1fr;} .wpanel{min-height:0;}}

  /* ---- visible keyboard focus (both light and dark surfaces) ---- */
  a:focus-visible,button:focus-visible,summary:focus-visible,.btn:focus-visible{
    outline:2px solid var(--ink);outline-offset:3px;border-radius:3px;
  }
  .dark a:focus-visible,.dark button:focus-visible,.dark .btn:focus-visible{outline-color:#fff;}
  nav a:focus-visible{outline-color:#fff;} /* difference blend keeps white ring visible on any bg */
  summary:focus-visible{outline-offset:0;}


.svc-hero .svc h2{font-size:clamp(42px,7.4vw,96px);font-weight:800;letter-spacing:-.04em;line-height:.94;max-width:16ch;}
.svc-hero .svc .lead{font-size:clamp(17px,1.5vw,21px);}
.svc-cta{margin-top:34px;display:flex;gap:12px;flex-wrap:wrap;justify-content:center;}
#svc-brandos{scroll-margin-top:92px;}


/* =====================================================================
   v3 ADDITIONS: multi-page site, new components.
   Everything below builds on the existing tokens (--paper, --bg, --ink,
   --muted, --faint, --line, --grey, --grey-2) and the existing type,
   button, tab, pill and dark-band patterns. No new colours are introduced
   apart from the site's own flowing gradient.
   ===================================================================== */

/* ---- pages (hash routed) ---- */
main[data-page][hidden]{display:none!important;}

/* ---- nav: page links, active state, "Who it's for" menu ---- */
.logo{cursor:pointer;}
nav .links a,nav .links .nav-drop-btn{position:relative;}
nav .links a[aria-current="page"]::after,nav .links .nav-drop-btn.is-current::after{content:"";position:absolute;left:0;right:0;bottom:-7px;height:2px;border-radius:2px;background:#fff;}
nav .links a.nav-cta[aria-current="page"]::after{display:none;}
.nav-drop-btn{font-family:var(--display);font-size:14px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:#fff;background:none;border:0;padding:0;cursor:pointer;display:inline-flex;align-items:center;gap:7px;white-space:nowrap;line-height:inherit;}
.nav-drop-btn:hover{opacity:.55;}
.nav-drop-btn svg{width:10px;height:10px;transition:transform .25s ease;}
.nav-drop-btn[aria-expanded="true"] svg{transform:rotate(180deg);}
nav .links .m-roles{display:none;}
/* the menu panel lives outside the difference-blended nav, so it keeps true colours */
.navdrop{position:fixed;top:calc(clamp(64px,5vw,84px) - 4px);left:0;z-index:70;width:min(430px,92vw);background:var(--paper);border:1px solid var(--line);border-radius:20px;box-shadow:0 22px 50px rgba(0,0,0,.14);padding:10px;opacity:0;visibility:hidden;transform:translateY(-6px);transition:opacity .2s ease,transform .2s ease,visibility 0s linear .2s;}
.navdrop.on{opacity:1;visibility:visible;transform:none;transition:opacity .2s ease,transform .2s ease;}
.navdrop a{display:block;padding:14px 16px;border-radius:14px;transition:background .18s;}
.navdrop a:hover,.navdrop a:focus-visible,.navdrop a[aria-current="page"]{background:var(--grey-2);}
.navdrop b{display:block;font-family:var(--display);font-weight:600;font-size:15.5px;letter-spacing:-.01em;color:var(--ink);}
.navdrop span{display:block;font-size:13.5px;line-height:1.45;color:var(--muted);margin-top:3px;}
@media(prefers-reduced-motion:reduce){.navdrop{transition:none;}}

/* collapse the nav earlier: there are more pages to fit */
@media(max-width:1280px){
  .nav-toggle{display:inline-flex;align-items:center;justify-content:center;min-width:44px;min-height:44px;margin-left:auto;}
  nav.nav-open{position:fixed;inset:0;z-index:80;background:#000;mix-blend-mode:normal;}
  nav.nav-open .row{position:relative;z-index:2;}
  nav.nav-open .logo{color:#fff;}
  nav.nav-open .nav-toggle{color:#fff;width:auto;min-width:0;position:relative;z-index:3;}
  nav:not(.nav-open) .links{display:none;}
  nav.nav-open .links{position:fixed;inset:0;z-index:1;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;gap:clamp(14px,2.6vh,26px);margin:0;padding:clamp(96px,14vh,140px) 24px 48px;overflow-y:auto;}
  nav.nav-open .links a,nav.nav-open .links .nav-drop-btn{color:#fff;font-family:var(--display);font-weight:800;font-size:clamp(30px,7.4vw,46px);letter-spacing:-.02em;line-height:1;text-transform:none;}
  nav.nav-open .links .nav-drop-btn{display:none;}
  nav.nav-open .links .m-roles{display:flex;flex-direction:column;align-items:center;gap:12px;margin:2px 0 6px;}
  nav.nav-open .links .m-roles .m-lbl{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:#8a8a8a;margin-bottom:2px;}
  nav.nav-open .links .m-roles a{font-size:clamp(18px,4.6vw,24px);font-weight:600;letter-spacing:-.01em;color:#cfcfcf;}
  nav.nav-open .links a[aria-current="page"]::after{bottom:-8px;}
  nav.nav-open .links a.ext{font-size:clamp(15px,4vw,20px);font-weight:700;letter-spacing:.04em;text-transform:uppercase;margin-top:14px;}
  nav.nav-open .links a.nav-cta{position:relative;background:transparent;color:#fff;font-size:clamp(15px,4vw,20px);font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:15px 32px;margin-top:8px;}
  nav.nav-open .links a.nav-cta::before{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.6px;background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff,#ff0000);background-size:300px 100%;background-repeat:repeat;-webkit-mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);-webkit-mask-composite:xor;mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);mask-composite:exclude;animation:btnKey 4.5s linear infinite;pointer-events:none;}
  .navdrop{display:none;}
}

/* ---- hero proof chips (uses .hero .meta) ---- */
.hero .meta{gap:10px 12px;}
.hero .meta span{display:inline-flex;align-items:center;gap:12px;}
.hero .meta span+span::before{content:"";width:4px;height:4px;border-radius:50%;background:#c9c2b8;}
@media(max-width:640px){.hero .meta{gap:8px 16px;padding:0 8px;} .hero .meta span+span::before{display:none;}}
@media(prefers-reduced-motion:reduce){.why-qualify .pill{max-width:100%;white-space:normal;line-height:1.3;}}

/* ---- page hero (reuses .svc-hero from Services) ---- */
.svc-hero .hero-eyebrow{margin-bottom:clamp(18px,2.4vw,28px);}
.page-hero .svc h2{max-width:17ch;}

/* ---- In one line ---- */
.oneline{padding:0 0 var(--space-section);text-align:center;}
.oneline .ol-lbl{display:inline-block;font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);margin-bottom:clamp(18px,2.2vw,26px);}
.oneline .hitl{margin:clamp(34px,4vw,52px) auto 0;display:flex;flex-direction:column;align-items:center;}
.oneline .hitl .hitl-cap{text-align:center;max-width:40ch;}

/* ---- dark How it works: five steps, owners, the review step ---- */
.hiw.hiw-5{grid-template-columns:repeat(5,1fr);}
.hiw-pipe{margin:22px auto 0;text-align:center;font-size:12.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#8a8a8a;line-height:1.9;}
.hiw-pipe b{color:#000;background:#fff;border-radius:999px;padding:3px 9px;font-weight:700;}
.hiw .st-who{display:inline-block;margin-top:0;font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#9a9a9a;border:1px solid #2f2f2f;border-radius:999px;padding:4px 9px;}
.hiw .st.key .st-who{background:#fff;color:#000;border-color:#fff;}
.hiw .st.key p{color:#c4c4c4;}
.hiw .st .loop-mark{font-weight:500;margin-left:.3em;}
.hiw .st-top{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-top:14px;}
.hiw .st-ico{display:inline-flex;align-items:center;justify-content:center;width:22px;height:22px;flex:none;color:#8f8f8f;}
.hiw .st-ico svg{width:auto;height:100%;max-width:100%;display:block;}
.hiw .st.lit .st-ico{color:#fff;}

/* the tool rail: where Claude and Figma are live, as spans across the five steps */
.hiw-rail{margin-top:clamp(34px,3.4vw,46px);display:grid;gap:8px;}
.rl-track{display:grid;grid-template-columns:repeat(5,1fr);column-gap:clamp(20px,2.6vw,48px);align-items:center;}
.rl-seg{height:30px;border-radius:999px;border:1px solid #2b2b2b;background:#131313;display:flex;align-items:center;gap:9px;padding:0 14px;
  font-size:11px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#9a9a9a;}
.rl-seg.rl-again{justify-content:center;padding:0;background:#0e0e0e;}
.rl-ico{display:inline-flex;align-items:center;justify-content:center;width:16px;height:16px;flex:none;}
.rl-ico svg{width:auto;height:100%;max-width:100%;display:block;}
.rl-ico[data-logo="figma"]{height:17px;}
.hiw-tools{margin:clamp(22px,2.4vw,30px) auto 0;max-width:74ch;text-align:center;font-size:13.5px;line-height:1.6;color:#8f8f8f;}
.hiw .st{display:flex;flex-direction:column;}
.st-tools{display:none;flex-wrap:wrap;gap:6px;margin-top:auto;padding-top:18px;}
.st-tool{display:inline-flex;align-items:center;gap:7px;height:26px;padding:0 11px;border-radius:999px;border:1px solid #2b2b2b;
  background:#131313;font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#9a9a9a;}
@media(max-width:1100px){.hiw-rail{display:none;} .st-tools{display:flex;}}
.dark .txt-cta{color:#fff;}
.hiw-note .txt-cta{font-size:14px;margin-left:.4em;}
@media(max-width:1100px){.hiw.hiw-5{grid-template-columns:repeat(3,1fr);row-gap:40px;}}
@media(max-width:820px){.hiw.hiw-5{grid-template-columns:1fr 1fr;row-gap:36px;}}
@media(max-width:520px){.hiw.hiw-5{grid-template-columns:1fr;} .hiw .st-top{justify-content:flex-start;gap:12px;}}

/* ---- generic segmented tabs (same look as .wtabs) ---- */
.tabset{max-width:880px;margin:var(--space-header) auto 0;}
.tabset .wtab{padding-left:14px;padding-right:14px;}
@media(max-width:820px){
  .tabset{border-radius:22px;flex-wrap:wrap;}
  .tabset .wtab{flex:1 1 calc(50% - 5px);white-space:normal;line-height:1.25;}
}
.tpanel{display:none;}
.tpanel.on{display:block;animation:wfade .3s ease;}
@media(prefers-reduced-motion:reduce){.tpanel.on{animation:none;}}

/* ---- Why it stays on-brand (three tabs) ---- */
.why3 .tpanel.on{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,84px);align-items:center;margin-top:clamp(36px,4vw,56px);}
.why3 .bosx-media{margin-top:0;}
.why3-txt h3{font-size:clamp(28px,3vw,46px);font-weight:700;letter-spacing:-.03em;line-height:1.03;max-width:16ch;}
.why3-txt p{margin-top:20px;font-size:clamp(16px,1.4vw,19px);line-height:1.55;color:var(--muted);max-width:46ch;}
.why3-txt .pills{margin-top:28px;}
.why3-txt .pill{background:transparent;border:1px solid var(--ink);font-size:13.5px;padding:10px 17px;}
@media(max-width:900px){.why3 .tpanel.on{grid-template-columns:1fr;gap:30px;}}

/* ---- What your brand can make ---- */
.makes .tpanel{margin-top:clamp(36px,4vw,56px);}
.mk-stage{display:grid;grid-template-columns:.9fr 1fr 1fr;gap:16px;align-items:stretch;}
.mk-card{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:clamp(20px,2vw,28px);display:flex;flex-direction:column;gap:18px;}
.mk-card.shipped{background:#0e0e0e;border-color:#0e0e0e;color:#fff;}
.mk-lbl{display:flex;align-items:center;justify-content:space-between;gap:10px;font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);}
.mk-card.shipped .mk-lbl{color:#9a9a9a;}
.mk-tag{font-size:10.5px;font-weight:700;letter-spacing:.08em;padding:4px 9px;border-radius:999px;border:1px solid var(--line);color:var(--muted);}
.mk-card.shipped .mk-tag{background:#fff;border-color:#fff;color:#000;}
.mk-brief{font-family:var(--display);font-weight:500;font-size:clamp(19px,1.7vw,24px);line-height:1.3;letter-spacing:-.015em;color:var(--ink);flex:1;}
.mk-art{aspect-ratio:4/3;max-width:100%;border-radius:12px;background:var(--grey-2);display:flex;align-items:center;justify-content:center;padding:9% 10%;}
.mk-card.shipped .mk-art{background:#1c1c1c;}
.mk-cap{font-size:13.5px;line-height:1.5;color:var(--muted);}
.mk-card.shipped .mk-cap{color:#9a9a9a;}
.makes-note{margin-top:22px;text-align:center;font-size:13px;color:var(--faint);}
@media(max-width:900px){.mk-stage{grid-template-columns:1fr;}.mk-brief{flex:none;}}
/* skeleton artwork: drawn from boxes, not images */
.sk{position:relative;background:#fff;border-radius:5px;box-shadow:0 12px 28px -18px rgba(0,0,0,.35);display:flex;flex-direction:column;gap:6%;padding:7%;}
.sk i{display:block;height:6px;border-radius:3px;background:#dcd6cc;}
.sk i.t{height:10px;background:#bdb6ab;width:62%;}
.sk i.s{width:40%;}.sk i.m{width:70%;}.sk i.l{width:100%;}
.sk .blk{background:#ece7df;border-radius:4px;flex:1;min-height:18px;}
.sk .row{display:flex;gap:7%;flex:1;}
.sk .row>*{flex:1;}
.sk .col{display:flex;flex-direction:column;gap:5px;}
.sk .pillb{width:34%;height:12px;border-radius:999px;background:#bdb6ab;}
.sk .dots{display:flex;gap:4px;}.sk .dots i{width:6px;height:6px;border-radius:50%;}
.shipped .sk i.t,.shipped .sk .pillb{background:#1b1b1b;}
.shipped .sk .blk.acc{background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff);}
.sk-deck{width:100%;aspect-ratio:16/9;}
.sk-page{width:62%;aspect-ratio:3/4;}
.sk-mail{width:50%;aspect-ratio:3/4.4;}
.sk-web{width:100%;aspect-ratio:16/10;padding:0;gap:0;overflow:hidden;}
.sk-web .bar{height:12%;background:#ece7df;display:flex;align-items:center;padding:0 5%;}
.sk-web .bar .dots i{background:#cfc8bd;}
.sk-web .body{flex:1;display:flex;flex-direction:column;gap:7%;padding:6% 7%;}
.sk-social{display:flex;gap:6%;width:100%;}
.sk-social .sk{flex:1;aspect-ratio:1/1;padding:9%;gap:9%;}

/* ---- stepped cards (light): step, owner, the one black step ---- */
.stp-grid{display:grid;grid-template-columns:repeat(var(--n,4),1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-top:var(--space-header);}
.stp{background:var(--paper);padding:clamp(24px,2.4vw,36px);display:flex;flex-direction:column;gap:14px;min-height:clamp(220px,19vw,280px);}
.stp .n{font-family:var(--display);font-weight:800;font-size:clamp(42px,4.2vw,64px);letter-spacing:-.045em;line-height:.9;color:#e3ddd4;}
.stp .who{align-self:flex-start;font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;border:1px solid var(--line);border-radius:999px;padding:4px 10px;color:var(--muted);}
.stp h4{font-family:var(--display);font-weight:600;font-size:clamp(18px,1.5vw,22px);letter-spacing:-.015em;line-height:1.15;margin-top:8px;}
.stp p{font-size:14.5px;line-height:1.55;color:var(--muted);}
.stp.key{background:#0e0e0e;color:#fff;}
.stp.key .n{color:#343434;}
.stp.key .who{background:#fff;border-color:#fff;color:#000;}
.stp.key h4{color:#fff;}
.stp.key p{color:#c4c4c4;}
@media(max-width:1000px){.stp-grid{grid-template-columns:1fr 1fr;} .stp-grid .stp:last-child:nth-child(odd){grid-column:1/-1;}}
@media(max-width:600px){.stp-grid{grid-template-columns:1fr;} .stp{min-height:0;}}

/* ---- comparison: guidelines PDF vs Brand OS ---- */
.cmp{margin-top:var(--space-header);border-top:1px solid var(--ink);}
.cmp-row{display:grid;grid-template-columns:.9fr 1.25fr 1.25fr;gap:clamp(20px,3vw,56px);padding:clamp(20px,2vw,28px) 0;border-bottom:1px solid var(--line);align-items:baseline;}
.cmp-head{padding:16px 0;}
.cmp-head span{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);}
.cmp-head span.us{color:var(--ink);}
.cmp-k{font-family:var(--display);font-weight:600;font-size:clamp(16px,1.3vw,19px);letter-spacing:-.01em;line-height:1.3;}
.cmp-us{font-size:clamp(15.5px,1.2vw,17px);line-height:1.5;color:var(--ink);padding-left:32px;position:relative;}
.cmp-old{font-size:15px;line-height:1.5;color:var(--muted);padding-left:32px;position:relative;}
.cmp-ic{position:absolute;left:0;top:.06em;width:20px;height:20px;}
.cmp-ic svg{display:block;width:100%;height:100%;}
.cmp-ic.ok{color:#128c4a;}
.cmp-ic.no{color:#c8402c;}
@media(max-width:760px){
  .cmp-head{display:none;}
  .cmp-row{grid-template-columns:1fr;gap:10px;}
  .cmp-us::before,.cmp-old::before{display:block;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-bottom:3px;}
  .cmp-us::before{content:"With Brand OS";}
  .cmp-old::before{content:"Guidelines PDF";}
  .cmp-us,.cmp-old{padding-left:0;}
  .cmp-ic{position:static;display:inline-block;vertical-align:-4px;margin-right:7px;width:17px;height:17px;}
}

/* ---- paired cards: paper and black ---- */
.pair2{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:var(--space-header);}
.pc{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:clamp(30px,3.4vw,56px);display:flex;flex-direction:column;}
.pc.feat{background:#0e0e0e;border-color:#0e0e0e;color:#fff;}
.pc .pc-lbl{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:14px;display:flex;align-items:center;gap:10px;flex-wrap:wrap;}
.pc.feat .pc-lbl{color:#9a9a9a;}
.pc h3{font-size:clamp(24px,2.5vw,36px);font-weight:700;letter-spacing:-.025em;line-height:1.05;}
.pc>p{margin-top:14px;color:var(--muted);font-size:15.5px;line-height:1.55;max-width:44ch;}
.pc.feat>p{color:#b4b4b4;}
.pc ul{list-style:none;margin-top:28px;display:grid;gap:15px;}
.pc li{position:relative;padding-left:22px;font-size:15.5px;line-height:1.45;color:var(--ink);}
.pc li::before{content:"";position:absolute;left:0;top:8px;width:6px;height:6px;border-radius:50%;background:var(--ink);}
.pc.feat li{color:#d4d4d4;}
.pc.feat li::before{background:#fff;}
.pc .wcta{margin-top:auto;padding-top:36px;}
.pc.feat .btn.ghost{color:#fff;}
.pc.feat .btn.ghost:hover{background:#fff;color:#000;}
.pc .care-opt{font-family:var(--sans);font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#000;background:#fff;padding:3px 9px;border-radius:999px;}
.pc .hm-logo{width:clamp(150px,15vw,188px);margin-top:28px;}
.pc.feat .hm-logo{color:#fff;}
@media(max-width:820px){.pair2{grid-template-columns:1fr;}}

/* ---- two-loop diagram (dark band) ---- */
.loops-fig{margin-top:var(--space-header);overflow-x:auto;}
.loops-fig > svg{display:block;width:100%;min-width:760px;height:auto;}
.loops-fig .nd{fill:#0e0e0e;stroke:#3a3a3a;stroke-width:1.2;}
.loops-fig .nd-key{fill:#fff;stroke:#fff;stroke-width:1.2;}
.loops-fig .nt{fill:#fff;font-family:var(--display);font-size:17px;font-weight:600;letter-spacing:-.01em;}
.loops-fig .ns{fill:#9a9a9a;font-family:var(--sans);font-size:12px;}
.loops-fig .nt-key{fill:#000;font-family:var(--display);font-size:17px;font-weight:700;letter-spacing:-.01em;}
.loops-fig .ns-key{fill:#555;font-family:var(--sans);font-size:12px;}
.loops-fig .fw{fill:none;stroke:#5a5a5a;stroke-width:1.2;}
.loops-fig .inner{fill:none;stroke:#8a8a8a;stroke-width:1.4;stroke-dasharray:3 7;animation:loopDash 2.4s linear infinite;}
.loops-fig .outer{fill:none;stroke:url(#loopGrad);stroke-width:2.2;stroke-dasharray:8 7;animation:loopDash 1.2s linear infinite;}
.loops-fig .ah{fill:none;stroke:#fff;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;}
.loops-fig .ah-dim{fill:none;stroke:#8a8a8a;stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round;}
.loops-fig .lb{fill:#fff;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.12em;}
.loops-fig .lbs{fill:#8a8a8a;font-family:var(--sans);font-size:13px;}
@keyframes loopDash{to{stroke-dashoffset:-30}}
@media(prefers-reduced-motion:reduce){.loops-fig .inner,.loops-fig .outer{animation:none;}}
/* the vertical diagram and its key, for phones */
.loops-v{display:none;margin-top:var(--space-header);}
.loops-v > svg{display:block;width:100%;max-width:340px;margin:0 auto;height:auto;}
.loops-v .nd{fill:#0e0e0e;stroke:#3a3a3a;stroke-width:1.2;}
.loops-v .nd-key{fill:#fff;stroke:#fff;stroke-width:1.2;}
.loops-v .nt{fill:#fff;font-family:var(--display);font-size:17px;font-weight:600;letter-spacing:-.01em;}
.loops-v .ns{fill:#9a9a9a;font-family:var(--sans);font-size:12px;}
.loops-v .nt-key{fill:#000;font-family:var(--display);font-size:17px;font-weight:700;letter-spacing:-.01em;}
.loops-v .ns-key{fill:#555;font-family:var(--sans);font-size:12px;}
.loops-v .fw{fill:none;stroke:#5a5a5a;stroke-width:1.2;}
.loops-v .inner{fill:none;stroke:#8a8a8a;stroke-width:1.4;stroke-dasharray:3 7;animation:loopDash 2.4s linear infinite;}
.loops-v .outer{fill:none;stroke:url(#loopGradV);stroke-width:2.2;stroke-dasharray:8 7;animation:loopDash 1.2s linear infinite;}
.loops-v .ah{fill:none;stroke:#fff;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;}
.loops-v .ah-dim{fill:none;stroke:#8a8a8a;stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round;}
.loops-v .ni{fill:none;stroke:#fff;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;}
.loops-v .ni-key{fill:none;stroke:#000;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;}
@media(prefers-reduced-motion:reduce){.loops-v .inner,.loops-v .outer{animation:none;}}
.loop-key{display:none;list-style:none;margin:clamp(26px,5vw,34px) 0 0;gap:16px;}
.loop-key li{display:grid;grid-template-columns:30px 1fr;gap:3px 12px;align-items:start;}
.loop-key .lk-line{grid-row:1 / span 2;margin-top:8px;height:3px;border-radius:3px;}
.loop-key .lk-inner{background:repeating-linear-gradient(90deg,#8a8a8a 0 3px,transparent 3px 10px);}
.loop-key .lk-outer{background:linear-gradient(90deg,#ff0000,#b300ab,#52ff4e,#0000ff);}
.loop-key b{font-family:var(--display);font-weight:700;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#fff;}
.loop-key li>span:last-child{font-size:14px;line-height:1.5;color:#9a9a9a;}
@media(max-width:700px){.loops-fig{display:none;}.loops-v{display:block;}.loop-key{display:grid;}}

/* ---- role links row ---- */
.roles-more{text-align:center;padding:0 0 var(--space-section);}
.roles-more .wq-lbl{display:block;font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-bottom:20px;}
.roles-more .pills{justify-content:center;}
.roles-more .pill{transition:background .18s,color .18s;}
.roles-more .pill:hover{background:var(--ink);color:#fff;}

/* ---- footer: site map columns ---- */
.ft-cols.ft-cols-4{grid-template-columns:repeat(4,1fr);width:100%;column-gap:clamp(20px,3vw,48px);}
.ft-col .ft-link{display:block;width:max-content;}
.ft-col .ft-link+.ft-link{margin-top:10px;}
.ft-cols-4 .ft-link{font-size:clamp(19px,1.9vw,26px);}
@media(max-width:900px){.ft-cols.ft-cols-4{grid-template-columns:1fr 1fr;row-gap:44px;}}
@media(max-width:640px){.ft-cols.ft-cols-4{grid-template-columns:1fr;}}

/* scroll reveal for the new components */
.oneline,.why3 .tabset,.makes .tabset,.mk-stage,.stp-grid,.cmp,.pair2,.loops-fig,.roles-more{
  transition:opacity .9s cubic-bezier(.22,.61,.36,1),transform .9s cubic-bezier(.22,.61,.36,1);
}
html.pre-anim .oneline,html.pre-anim .why3 .tabset,html.pre-anim .makes .tabset,html.pre-anim .mk-stage,
html.pre-anim .stp-grid,html.pre-anim .cmp,html.pre-anim .pair2,html.pre-anim .loops-fig,html.pre-anim .roles-more{
  opacity:0;transform:translateY(26px);
}

/* ---- grouped FAQ (Services) ---- */
.faq-groups .faq-group{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;line-height:1.3;color:var(--faint);margin:clamp(48px,5vw,72px) 0 16px;}
.faq-groups .faq-group:first-child{margin-top:4px;}
.faq-groups .faq-foot{margin-top:clamp(44px,4.5vw,72px);}

/* ---- parts grid (no step numbers) ---- */
.stp-parts .stp{min-height:clamp(190px,16vw,240px);}
.stp-parts .stp h4{margin-top:auto;}

/* ---- plain closing CTA where it follows a grey band (Services) ---- */
.final.final-plain{background:transparent;padding-bottom:clamp(40px,4vw,64px);}

/* ---- tier prices (Services) ---- */
.wtier .wprice .wprice-from{font-size:.5em;font-weight:600;letter-spacing:.02em;margin-right:2px;vertical-align:.35em;}
.wpath-care .care-price{margin-top:14px;font-size:clamp(19px,1.7vw,23px);}
.wpath-care .care-price span{font-size:.62em;margin-left:4px;}
@media(max-width:640px){.wpath-care .care-price span{display:block;margin:8px 0 0;line-height:1.3;}}

/* ---- Common challenges (Home why band) ---- */
.whyx-side .bosx-lead{margin-top:10px;}
.chal{margin-top:clamp(26px,2.6vw,38px);}
.chal-lbl{display:block;font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-bottom:14px;}
.chal ul{list-style:none;margin:0;padding:0;display:grid;gap:10px;}
.chal li{position:relative;padding-left:18px;font-size:clamp(15px,1.2vw,17px);line-height:1.45;color:var(--ink);}
.chal li::before{content:"";position:absolute;left:0;top:.62em;width:6px;height:6px;border-radius:50%;background:var(--ink);}
@media(max-width:900px){.whyx-side .bosx-lead{margin-top:0;}}
/* ---- Impact (label above number, rule below) ---- */
.impact .stat{display:flex;flex-direction:column;padding-bottom:clamp(22px,2.2vw,32px);border-bottom:1px solid var(--line);}
.impact .stat .lbl{order:-1;margin-top:0;margin-bottom:clamp(14px,1.4vw,22px);font-size:15px;font-weight:600;color:var(--ink);line-height:1.35;}
.impact .stat .num .pct{font-size:.62em;vertical-align:baseline;top:0;margin-left:.02em;}
.impact .stat{border-top:0;padding-top:0;border-bottom-color:rgba(0,0,0,.16);}

/* ---- Services: package card titles at section-title scale ---- */
main[data-page="/services"] .wpath .wtop h3{font-size:clamp(34px,4.2vw,60px);font-weight:800;letter-spacing:-.035em;line-height:1.02;}
@media(max-width:640px){main[data-page="/services"] .wpath .wtop{flex-direction:column;align-items:flex-start;gap:18px;} main[data-page="/services"] .wpath .wtop h3{font-size:clamp(34px,10vw,44px);}}

/* ---- logo slots on "What's inside" tiles ---- */
.stp-top{display:flex;align-items:center;justify-content:space-between;gap:12px;}
.stp-top .who{align-self:center;}
.stp-ico{display:inline-flex;align-items:center;justify-content:center;width:28px;height:28px;flex:none;}
.stp-ico svg{width:auto;height:100%;max-width:100%;display:block;}
.stp-ico[data-logo="figma"]{height:30px;}

/* ---- package icons (Services) ---- */
.wtier-top{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:28px;margin-bottom:18px;}
.wtier-ico{line-height:0;color:var(--ink);}
.wpath.feat .wtier-ico{color:#fff;}
.wtier-ico svg{width:28px;height:28px;display:block;}
.wtier .wtier-top .pop-tag{position:static;margin:0;}
@media(min-width:821px){.wtiers-3 .wtier{padding-top:clamp(26px,2.4vw,36px);}}
@media(max-width:820px){.wtier .wtier-top .pop-tag{margin:0;}}

/* ---- loops diagram: stage icons + Ótimo wordmark in the outer loop label ---- */
.loops-fig .ni{fill:none;stroke:#fff;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;}
.loops-fig .ni-key{fill:none;stroke:#000;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;}
.loops-fig .lb-logo{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em;}
.loops-v .lb-logo{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em;}

/* ---- before / after slider ---- */
.ba{margin:var(--space-header) auto 0;max-width:1120px;text-align:left;}
.ba-cap{text-align:center;}
.ba-frame{border-radius:18px;overflow:hidden;background:#fff;border:1px solid var(--line);box-shadow:0 30px 80px rgba(0,0,0,.10);}
.ba-bar{display:flex;align-items:center;gap:7px;height:38px;padding:0 16px;background:#f1efeb;border-bottom:1px solid var(--line);}
.ba-bar i{width:10px;height:10px;border-radius:50%;background:#d9d5ce;}
.ba-bar span{margin:0 auto;transform:translateX(-18px);font-size:12px;color:var(--muted);background:#fff;border-radius:999px;padding:3px 14px;}
.ba-stage{position:relative;overflow:hidden;height:calc(720px * var(--s,1));--s:1;touch-action:pan-y;user-select:none;-webkit-user-select:none;}
.ba-page{position:absolute;top:0;left:0;width:1120px;height:720px;transform:scale(var(--s,1));transform-origin:0 0;overflow:hidden;}
.ba-clip{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--p)) 0 0);-webkit-clip-path:inset(0 calc(100% - var(--p)) 0 0);}
.ba-handle{position:absolute;top:0;bottom:0;left:var(--p);width:0;pointer-events:none;z-index:3;}
.ba-handle::before{content:"";position:absolute;top:0;bottom:0;left:-1px;width:2px;background:#fff;box-shadow:0 0 0 1px rgba(0,0,0,.12);}
.ba-knob{position:absolute;top:50%;left:0;width:46px;height:46px;margin:-23px 0 0 -23px;border-radius:50%;background:#0e0e0e;color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.25);}
.ba-knob svg{width:22px;height:22px;}
.ba-range{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize;z-index:4;touch-action:pan-y;-webkit-appearance:none;appearance:none;}
.ba-range:focus-visible + .ba-knob,.ba-stage:focus-within .ba-knob{outline:2px solid #0e0e0e;outline-offset:3px;}
.ba-stage:focus-within .ba-knob{outline-color:#fff;box-shadow:0 0 0 4px #0e0e0e,0 8px 24px rgba(0,0,0,.25);}
.ba-tag{position:absolute;bottom:14px;z-index:2;font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:6px 11px;border-radius:999px;pointer-events:none;transition:opacity .2s ease;}
.ba-tag-l{left:14px;background:#fff;color:#8a1c1c;border:1px solid #efd6d6;}
.ba-tag-r{right:14px;background:#0e0e0e;color:#fff;}
.ba-cap{margin-top:16px;text-align:center;font-size:13px;color:var(--faint);}
@media(max-width:640px){.ba-tag{font-size:8px;letter-spacing:.06em;padding:3px 7px;bottom:7px;} .ba-tag-l{left:7px;} .ba-tag-r{right:7px;} .ba-bar span{font-size:10px;padding:2px 10px;} .ba-bar i{width:7px;height:7px;} .ba-knob{width:38px;height:38px;margin:-19px 0 0 -19px;} .ba-bar{height:30px;} .ba-frame{border-radius:12px;}}

/* ---------------------------------------------------------------
   Before / after: Acelo's home hero, with and without the system.
   Redrawn from the Brand OS showcase file (1680x1076 -> 1120x720).
   Palette: accent #FE763E, brand #524AE9, deep #2E2A83, ink #282828.
   Faces: Poppins (display), Geist (body), Geist Mono (labels).
   --------------------------------------------------------------- */
.ba-page{--ac-orange:#FE763E;--ac-purple:#524AE9;--ac-deep:#2E2A83;--ac-ink:#282828;
         --ac-grey:#EFEFEF;--ac-mid:#666666;}

/* --- left: no system. Same words, same colours, same faces, used wrongly. --- */
.ba-nosys{background:#fff;color:var(--ac-ink);font-family:Geist,system-ui,sans-serif;text-align:center;}
.np-nav{display:flex;align-items:center;justify-content:space-between;height:67px;padding:0 40px;border-bottom:1px solid var(--ac-grey);}
.np-logo{font-family:"Geist Mono",ui-monospace,monospace;font-size:21px;font-weight:500;letter-spacing:.06em;color:var(--ac-purple);}
.np-links{display:flex;gap:26px;font-family:Poppins,sans-serif;font-size:14px;font-weight:300;color:var(--ac-mid);}
.np-btn{font-family:Poppins,sans-serif;font-size:13px;font-weight:500;color:#fff;background:var(--ac-orange);padding:11px 20px;border-radius:6px;}
.np-hero{padding:38px 150px 0;}
.np-kicker{display:block;font-family:Poppins,sans-serif;font-weight:300;font-size:13px;letter-spacing:.02em;color:var(--ac-mid);}
.np-hero h4{font-family:Geist,sans-serif;font-weight:400;font-size:36px;line-height:1.3;letter-spacing:.01em;color:var(--ac-ink);margin:10px 0 0;}
.np-hero p{font-family:Poppins,sans-serif;font-weight:300;font-size:14.5px;line-height:1.75;color:var(--ac-mid);margin:14px 0 0;text-align:justify;}
.np-cta{display:flex;justify-content:center;gap:14px;margin-top:22px;}
.np-b1{font-family:Poppins,sans-serif;font-size:14px;font-weight:400;color:#fff;background:var(--ac-orange);padding:13px 26px;border-radius:6px;}
.np-b2{font-family:"Geist Mono",monospace;font-size:13px;color:var(--ac-orange);background:var(--ac-purple);padding:13px 22px;border-radius:24px;}
.np-img{height:210px;margin:26px 0 0;background:var(--ac-grey);border:1px solid #e0e0e0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;}
.np-ico{color:#bdbdbd;}
.np-ico svg{width:44px;height:44px;display:block;}
.np-cap{font-family:"Geist Mono",monospace;font-size:11px;color:#a8a8a8;}
.np-foot{position:absolute;left:0;right:0;bottom:0;height:46px;display:flex;align-items:center;justify-content:center;
         background:var(--ac-purple);color:var(--ac-orange);font-family:Poppins,sans-serif;font-weight:300;font-size:12px;}

/* --- right: Acelo's hero, the real page. Background image set in build.py. --- */
.ba-acelo{background:#524AE9 center top/cover no-repeat;}

.ba-inline{margin-top:clamp(64px,7vw,110px);text-align:center;}
.ba-h{font-family:var(--display);font-weight:700;font-size:clamp(24px,2.4vw,34px);letter-spacing:-.02em;line-height:1.1;}
.ba-lead{margin:12px auto 0;max-width:52ch;color:var(--muted);font-size:16px;line-height:1.5;}
.ba-inline .ba{margin-top:clamp(28px,3vw,44px);}



/* ---- How it works: the five steps inside the dark loop section ---- */
.dark .hiw-blk{margin-top:clamp(56px,6vw,92px);padding-top:clamp(52px,5vw,80px);border-top:1px solid #2b2b2b;}
.dark .hiw-blk .svc{margin-bottom:0;}

/* ---- What stays human: one full-width card ---- */
.human-wide{display:grid;grid-template-columns:minmax(260px,0.95fr) 1.35fr;gap:clamp(30px,4.4vw,80px);align-items:stretch;margin-top:var(--space-header);}
.human-wide .hw-head{display:flex;flex-direction:column;align-items:flex-start;}
.human-wide .hw-head>p{margin-top:16px;color:#b4b4b4;font-size:15.5px;line-height:1.55;max-width:38ch;}
.human-wide .wcta{margin-top:auto;padding-top:clamp(28px,3vw,40px);}
.human-wide .hw-list{list-style:none;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:1px;background:#2b2b2b;border:1px solid #2b2b2b;border-radius:16px;overflow:hidden;}
.human-wide .hw-list li{background:#0e0e0e;padding:clamp(22px,2.2vw,30px);display:flex;flex-direction:column;gap:9px;}
.human-wide .hw-ico{width:22px;height:22px;color:#8f8f8f;margin-bottom:3px;}
.human-wide .hw-ico svg{width:100%;height:100%;display:block;}
.human-wide .hw-list li::before{display:none;}
.human-wide .hw-list b{font-family:var(--display);font-weight:600;font-size:clamp(16px,1.25vw,18.5px);line-height:1.25;letter-spacing:-.01em;color:#fff;}
.human-wide .hw-list span{font-size:14px;line-height:1.5;color:#9a9a9a;}
@media(max-width:900px){.human-wide{grid-template-columns:1fr;}.human-wide .wcta{margin-top:0;}}
@media(max-width:560px){.human-wide .hw-list{grid-template-columns:1fr;}}

/* ---- Gets sharper every month: the monthly loop as a flow ---- */
.sh-flow{display:flex;align-items:stretch;justify-content:center;flex-wrap:wrap;gap:12px;margin-top:var(--space-header);}
.sh-step{flex:1 1 200px;max-width:260px;background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:clamp(18px,1.8vw,24px);display:flex;flex-direction:column;gap:8px;}
.sh-ico{width:22px;height:22px;color:var(--faint);margin-bottom:2px;display:block;}
.sh-ico svg{width:auto;height:100%;max-width:100%;display:block;}
.sh-ico [data-logo="claude"]{display:block;height:21px;}
.sh-step b{font-family:var(--display);font-weight:600;font-size:clamp(16px,1.25vw,18.5px);letter-spacing:-.01em;}
.sh-step span{font-size:13.5px;line-height:1.5;color:var(--muted);}
.sh-arw{align-self:center;color:var(--faint);font-size:16px;flex:0 0 auto;}
.sh-back{margin-top:18px;text-align:center;font-size:13.5px;color:var(--faint);}
@media(max-width:820px){.sh-flow{flex-direction:column;align-items:stretch;}.sh-step{max-width:none;flex:0 0 auto;}.sh-arw{transform:rotate(90deg);}}

/* ---- Brand OS packages: five matched rows per tier ---- */
.wbuilds{margin-top:16px;padding-top:14px;border-top:1px solid rgba(255,255,255,.14);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#8f8f8f;}
.wtier ul li .wrow{display:block;font-size:9.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#7c7c7c;margin-bottom:4px;}
.wtier ul li:has(.wrow){padding-left:0;}
.wtier ul li:has(.wrow)::before{display:none;}
.wtier ul{margin-top:14px;gap:14px;}
/* keep the five rows level across the three columns even when one line wraps */
@media(min-width:821px){
  .wtier ul li:has(.wrow){min-height:55px;}
  .wtiers-3 .wfor{min-height:38px;}
  .wtiers-3 .wbuilds{min-height:50px;}
}
@media(min-width:821px) and (max-width:1160px){.wtier ul li:has(.wrow){min-height:75px;}}
.wcare-line{margin-top:18px;padding-top:14px;border-top:1px solid rgba(255,255,255,.14);font-size:13.5px;color:#c4c4c4;}
.wcare-line .wrow{display:block;font-size:9.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#7c7c7c;margin-bottom:4px;}
.wtiers-note{margin-top:clamp(24px,2.4vw,32px);font-size:13px;line-height:1.55;color:#9a9a9a;}
.wpath.feat .wtiers-note .term{color:#c4c4c4;}
@media(max-width:820px){
  .wbuilds{margin-top:14px;}
  .wtier ul li .wrow,.wcare-line .wrow{font-size:10px;}
}

/* more air around the looping divider, equal above and below */
.inf-break{padding:clamp(104px,16vw,224px) 0;}
@media(max-width:640px){.inf-break{padding:clamp(88px,20vw,128px) 0;}}

/* role page heroes: their own illustration, washed back behind the type. The art box runs
   past the bottom of the hero so nothing is cropped; z-index -1 keeps it under every
   section's background and under all text, so it only shows through where the page is bare. */
.page-hero{position:relative;}
.page-hero::before{content:"";position:absolute;inset:0 0 -320px;z-index:-1;pointer-events:none;
  background-image:var(--hero-art,none);background-repeat:no-repeat;background-position:center;background-size:auto 100%;opacity:.14;}
.page-hero .wrap{position:relative;z-index:1;}
@media(max-width:820px){.page-hero::before{inset:0 0 -180px;opacity:.1;}}

/* plain line icons in the stepped cards, quieter than the brand marks */
.stp-ico:not([data-logo]){width:24px;height:24px;color:var(--faint);}
.stp.key .stp-ico:not([data-logo]){color:#bdbdbd;}

/* ---- Studio page ---- */
/* an accented cap sits above the inline box, and painting the gradient with
   background-clip:text can crop it there, so the span carries its own headroom */
main[data-page="/studio"] .page-hero h2{line-height:1.16;}
main[data-page="/studio"] .page-hero .grad-word{display:inline-block;padding:.26em 0 .06em;margin:-.26em 0 -.06em;}
.std-calib{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(40px,5vw,88px);align-items:center;}
.std-calib .svc{text-align:left;max-width:none;margin:0;}
.std-calib .svc h2{margin:0;max-width:none;font-size:clamp(28px,3vw,44px);}
.std-calib .svc .lead{margin-left:0;margin-right:0;max-width:54ch;}
.std-facts-col{grid-template-columns:1fr!important;margin-top:0!important;}
@media(max-width:980px){.std-calib{grid-template-columns:1fr;gap:var(--space-header);}}
.std-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-top:var(--space-header);}
.std-fact{background:var(--paper);padding:clamp(26px,2.6vw,38px);}
.std-fact b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(44px,4.6vw,68px);letter-spacing:-.045em;line-height:.9;}
.std-fact span{display:block;margin-top:14px;font-size:14.5px;line-height:1.55;color:var(--muted);}
@media(max-width:820px){.std-facts{grid-template-columns:1fr;}}

.std-bio{display:grid;grid-template-columns:minmax(240px,.8fr) 1.2fr;gap:clamp(32px,5vw,80px);align-items:start;}
.std-shot{margin:0;}
.std-shot-img{aspect-ratio:4/5;border-radius:20px;background:var(--grey-2) center top/cover no-repeat;background-image:var(--ian-shot,none);border:1px solid var(--line);}
.std-shot figcaption{margin-top:14px;font-size:13px;color:var(--faint);}
.std-bio-txt .eyebrow{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);}
.std-bio-txt h2{margin-top:14px;font-size:clamp(28px,3.2vw,46px);font-weight:700;letter-spacing:-.03em;line-height:1.05;max-width:18ch;}
.std-bio-txt p:not(.eyebrow){margin-top:20px;font-size:16.5px;line-height:1.6;color:var(--muted);max-width:56ch;}
.std-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px;}
@media(max-width:820px){.std-bio{grid-template-columns:1fr;}.std-shot-img{max-width:320px;}}

.std-partners .pw{color:#ece8e1;}
.std-partners .partners-cap{margin-left:auto;margin-right:auto;text-align:center;max-width:46ch;}
.std-partners .ways-more{margin-top:18px;}

/* ---- nav toggle: burger morphs into an X ---- */
.nav-toggle .burger{overflow:visible;}
.nav-toggle .bt{transform-box:view-box;transform-origin:center;transition:transform .34s cubic-bezier(.2,.8,.25,1),opacity .18s ease;}
.nav-toggle .bt-t{transform:translateY(-6px);}
.nav-toggle .bt-b{transform:translateY(6px);}
nav.nav-open .nav-toggle .bt-t{transform:rotate(45deg);}
nav.nav-open .nav-toggle .bt-m{opacity:0;transform:scaleX(.2);}
nav.nav-open .nav-toggle .bt-b{transform:rotate(-45deg);}
@media(prefers-reduced-motion:reduce){.nav-toggle .bt{transition:none;}}

#why .bx-plate.bx-plate-equity{background-image:none;} #why .bx-plate,#brandos .bx-plate,#why3 .bx-plate{animation:none;} #why .bosx-media,#why .bx-img,#brandos .bosx-media,#brandos .bx-img,#why3 .bosx-media,#why3 .bx-img{background:#F9F9F9;}
.bx-plate-equity{display:block;width:100%;height:100%;}
.bx-plate-equity .eq-svg{display:block;width:100%;height:100%;}
.eq-float{animation:eqFloat 6s ease-in-out infinite;will-change:transform;}
.eq-f2{animation-duration:7s;animation-delay:-2.2s;}
.eq-f3{animation-duration:6.5s;animation-delay:-3.6s;}
.eq-f6{animation-duration:6.2s;animation-delay:-0.6s;}
@keyframes eqFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
.eq-tick{stroke-dasharray:100 100;stroke-dashoffset:100;animation:eqDraw 4.2s linear infinite;}
@keyframes eqDraw{0%,12%{stroke-dashoffset:100;stroke-opacity:1;animation-timing-function:cubic-bezier(.55,.1,.3,1)}40%{stroke-dashoffset:0;stroke-opacity:1}84%{stroke-dashoffset:0;stroke-opacity:1}94%{stroke-dashoffset:0;stroke-opacity:0}100%{stroke-dashoffset:100;stroke-opacity:0}}
@media(prefers-reduced-motion:reduce){.eq-float,.eq-tick{animation:none;} .eq-tick{stroke-dashoffset:0;}}

.eq-f4{animation-duration:6.8s;animation-delay:-1.4s;}
.eq-f5{animation-duration:7.4s;animation-delay:-4.8s;}
.eq-f7{animation-duration:5.8s;animation-delay:-2.9s;}
.eq-f8{animation-duration:7.1s;animation-delay:-3.3s;}

.bx-plate-pack{display:block;width:100%;height:100%;}
.bx-plate-pack .eq-svg{display:block;width:100%;height:100%;}

.bx-plate-foundation{display:block;width:100%;height:100%;}
.bx-plate-foundation .eq-svg{display:block;width:100%;height:100%;}
.bf-dot{opacity:0;animation:bfType 2.6s ease-in-out infinite;}
.bf-d2{animation-delay:.3s;}
.bf-d3{animation-delay:.6s;}
@keyframes bfType{0%{opacity:0}10%{opacity:1}58%{opacity:1}68%{opacity:0}100%{opacity:0}}
@media(prefers-reduced-motion:reduce){.bf-dot{animation:none;opacity:1;}}

.bx-plate-craft{display:block;width:100%;height:100%;}
.bx-plate-craft .eq-svg{display:block;width:100%;height:100%;}
.ch-tilt{transform-box:fill-box;transform-origin:center;animation:chTilt 5.4s ease-in-out infinite;}
@keyframes chTilt{0%,100%{transform:rotate(-3.2deg)}50%{transform:rotate(3.2deg)}}
.ch-pulse{transform-box:fill-box;transform-origin:center;animation:chPulse 3.6s ease-in-out infinite;}
@keyframes chPulse{0%,100%{transform:scale(.9)}50%{transform:scale(1.1)}}
@media(prefers-reduced-motion:reduce){.ch-tilt,.ch-pulse{animation:none;}}

.bx-plate-tokens{display:block;width:100%;height:100%;}
.bx-plate-tokens .eq-svg{display:block;width:100%;height:100%;}
.dt-eye{transform-box:fill-box;transform-origin:center;animation:dtBlink 5.2s ease-in-out infinite;}
@keyframes dtBlink{0%,92%,100%{transform:scaleY(1)}95%{transform:scaleY(.08)}}
@media(prefers-reduced-motion:reduce){.dt-eye{animation:none;}}

.bx-plate-mcp{display:block;width:100%;height:100%;}
.bx-plate-mcp .eq-svg{display:block;width:100%;height:100%;}
.mcp-top{animation:mcpTop 6.4s ease-in-out infinite;will-change:transform;}
.mcp-bot{animation:mcpBot 6.4s ease-in-out infinite;will-change:transform;}
@keyframes mcpTop{0%,100%{transform:translateY(0)}50%{transform:translateY(-11px)}}
@keyframes mcpBot{0%,100%{transform:translateY(0)}50%{transform:translateY(7px)}}
@media(prefers-reduced-motion:reduce){.mcp-top,.mcp-bot{animation:none;}}

.bx-plate-production{display:block;width:100%;height:100%;}
.bx-plate-production .eq-svg{display:block;width:100%;height:100%;}
.np-sweep{animation:npFade 9s linear infinite;}
.np-wipe{animation:npWipe 9s linear infinite;will-change:transform;}
.np-hand{animation:npHand 9s linear infinite;will-change:transform;}
@media(prefers-reduced-motion:reduce){.np-sweep,.np-wipe,.np-hand{animation:none;}
  .np-wipe{transform:matrix(1.0791,0.9704,-0.5793,0.4058,165.530,-225.941);}}
@keyframes npWipe{0%{transform:matrix(1.0000,-0.0000,-0.0000,1.0000,0.000,0.000)}3.33%{transform:matrix(1.0289,0.0886,-0.0529,0.9674,5.478,-28.116)}6.67%{transform:matrix(1.0539,0.1768,-0.1055,0.9312,12.601,-54.831)}10%{transform:matrix(1.0749,0.2643,-0.1578,0.8915,21.341,-80.044)}13.33%{transform:matrix(1.0920,0.3509,-0.2095,0.8485,31.667,-103.661)}16.67%{transform:matrix(1.1049,0.4362,-0.2604,0.8022,43.539,-125.594)}20%{transform:matrix(1.1137,0.5198,-0.3103,0.7530,56.913,-145.761)}23.33%{transform:matrix(1.1184,0.6015,-0.3591,0.7010,71.739,-164.086)}26.67%{transform:matrix(1.1189,0.6809,-0.4065,0.6464,87.961,-180.501)}30%{transform:matrix(1.1152,0.7578,-0.4524,0.5893,105.520,-194.944)}33.33%{transform:matrix(1.1073,0.8319,-0.4966,0.5300,124.348,-207.361)}36.67%{transform:matrix(1.0953,0.9028,-0.5389,0.4688,144.377,-217.706)}40%{transform:matrix(1.0791,0.9704,-0.5793,0.4058,165.530,-225.941)}92%{transform:matrix(1.0791,0.9704,-0.5793,0.4058,165.530,-225.941)}97%{transform:matrix(1.0791,0.9704,-0.5793,0.4058,165.530,-225.941)}100%{transform:matrix(1.0000,-0.0000,-0.0000,1.0000,0.000,0.000)}}@keyframes npHand{0%{transform:matrix(0.4058,-0.9704,0.5793,1.0791,63.715,404.448)}3.33%{transform:matrix(0.4688,-0.9028,0.5389,1.0953,49.651,368.791)}6.67%{transform:matrix(0.5300,-0.8319,0.4966,1.1073,37.066,333.051)}10%{transform:matrix(0.5893,-0.7578,0.4524,1.1152,26.007,297.361)}13.33%{transform:matrix(0.6464,-0.6809,0.4065,1.1189,16.516,261.855)}16.67%{transform:matrix(0.7010,-0.6015,0.3591,1.1184,8.628,226.666)}20%{transform:matrix(0.7530,-0.5198,0.3103,1.1137,2.373,191.925)}23.33%{transform:matrix(0.8022,-0.4362,0.2604,1.1049,-2.226,157.763)}26.67%{transform:matrix(0.8485,-0.3509,0.2095,1.0920,-5.153,124.307)}30%{transform:matrix(0.8915,-0.2643,0.1578,1.0749,-6.394,91.683)}33.33%{transform:matrix(0.9312,-0.1768,0.1055,1.0539,-5.947,60.012)}36.67%{transform:matrix(0.9674,-0.0886,0.0529,1.0289,-3.813,29.413)}40%{transform:matrix(1.0000,-0.0000,-0.0000,1.0000,0.000,0.000)}92%{transform:matrix(1.0000,-0.0000,-0.0000,1.0000,0.000,0.000)}97%{transform:matrix(1.0000,-0.0000,-0.0000,1.0000,0.000,0.000)}100%{transform:matrix(0.4058,-0.9704,0.5793,1.0791,63.715,404.448)}}@keyframes npFade{0%,2%{opacity:0}5%,92%{opacity:1}97%,100%{opacity:0}}
.bx-plate-output{display:block;width:100%;height:100%;}
.bx-plate-output .eq-svg{display:block;width:100%;height:100%;}

.bx-plate-ships{display:block;width:100%;height:100%;}
.bx-plate-ships .eq-svg{display:block;width:100%;height:100%;}
#sh-c1 rect,#sh-c2 rect,#sh-c3 rect{transform-box:fill-box;transform-origin:bottom;}
#sh-c1 rect{animation:shB1 8s ease-in-out infinite;}
#sh-c2 rect{animation:shB2 8s ease-in-out infinite;}
#sh-c3 rect{animation:shB3 8s ease-in-out infinite;}
@keyframes shB1{0%{transform:scaleY(0)}18%,86%{transform:scaleY(1)}96%,100%{transform:scaleY(0)}}
@keyframes shB2{0%,6%{transform:scaleY(0)}24%,80%{transform:scaleY(1)}90%,100%{transform:scaleY(0)}}
@keyframes shB3{0%,12%{transform:scaleY(0)}30%,74%{transform:scaleY(1)}84%,100%{transform:scaleY(0)}}
.sh-s1{animation:shS1 8s ease-in-out infinite;}
.sh-s2{animation:shS2 8s ease-in-out infinite;}
.sh-s3{animation:shS3 8s ease-in-out infinite;}
@keyframes shS1{0%{opacity:0}18%,86%{opacity:1}96%,100%{opacity:0}}
@keyframes shS2{0%,6%{opacity:0}24%,80%{opacity:1}90%,100%{opacity:0}}
@keyframes shS3{0%,12%{opacity:0}30%,74%{opacity:1}84%,100%{opacity:0}}
@media(prefers-reduced-motion:reduce){#sh-c1 rect,#sh-c2 rect,#sh-c3 rect,.sh-shadow{animation:none;}}
:root{--ill1:url("/assets/img/d2a331abf8.svg");--ill2:url("/assets/img/a9424f1dc6.svg");--ill3:url("/assets/img/390d697589.svg");--ill4:url("/assets/img/108fd67a59.svg");--ill5:url("/assets/img/2849cad4ef.svg");--ill6:url("/assets/img/e8c3fbdad4.svg");}#why .bx-plate.bx-plate-why1{background-image:none;}#why .bx-plate.bx-plate-why2{background-image:none;}#why .bx-plate.bx-plate-why3{background-image:none;}#brandos .bx-plate.bx-plate-brandos0{background-image:none;}#brandos .bx-plate.bx-plate-brandos1{background-image:none;}#brandos .bx-plate.bx-plate-brandos2{background-image:none;}#brandos .bx-plate.bx-plate-brandos3{background-image:none;}#brandos .bx-plate.bx-plate-brandos4{background-image:none;}#why3 .bx-plate.bx-plate-w0{background-image:var(--ill1);}#why3 .bx-plate.bx-plate-w1{background-image:var(--ill2);}.ba-acelo{background-image:url("/assets/img/83dece29ac.webp");}.std-shot-img{--ian-shot:url("/assets/img/9af8a0d79d.webp");}main[data-page="/for/cmos"] .page-hero{--hero-art:var(--ill3);}main[data-page="/for/brand-design"] .page-hero{--hero-art:var(--ill4);}main[data-page="/for/marketing"] .page-hero{--hero-art:var(--ill5);}main[data-page="/for/digital"] .page-hero{--hero-art:var(--ill6);}